Zaju

Although women are the main group who enjoy wearing Hanfu today, men’s love for Hanfu is no less than that of women. Most boys have a martial arts complex from their childhood, greatly admiring the heroes in ancient costume dramas. The men's Hanfu we see now has a similar style, looking both cool and handsome. Wearing it can make one feel very dashing and transform the wearer into a handsome gentleman. Moreover, these styles of Hanfu can also be worn by women to achieve a similar effect. The market is predominantly focused on women's clothing; stores specializing in men's Hanfu or those dedicated to men's clothing account for only 35%, children's clothing for 0.98%, and wedding attire for 0.37%. Among the top 10 online stores, most specialize in women's Hanfu. In the online Hanfu market in 2018, women's clothing still holds a significant share in terms of quantity and value, and this proportion is increasing. On the other hand, men's clothing has a much smaller share but remains relatively stable. The market share for unisex clothing is low and declining. Therefore, among Hanfu merchants, those operating women's clothing dominate, while those focusing on men's and unisex clothing are much fewer.…