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2022 Chinese Modern Hanfu Industry Development Report
Summary Modern Hanfu, also known as New style Hanfu, originates from the traditional classical dress style of the Han ethnic group and retains its typical formal characteristics, but innovates by combining it with the diverse wearing situations and fashion aesthetics of the current public. The core features of modern hanfu are: innovation, openness, and contextual diversity. While retaining the basic forms and aesthetics of ancient hanfu, modern hanfu has gained more and more popular among consumers in recent years by innovating its design to fit modern people's dressing habits and aesthetics, making it an everyday look. With the return of traditional Chinese culture to the mainstream, there are more and more hanfu with new styles. From both the cultural and productive point of view, the future of the new style hanfu industry is very promising. The basic situation of the modern Hanfu industry Modernization and daily use will drive the industry further The market size of the modern hanfu industry in 2021 is 1.4 billion dollars, up 6.4% year-on-year, slowing down relative to the past five years. This is partly because of the decline in the ability and willingness of consumers to purchase due to factors such as the… -
First Hanfu Expo in Jiaozuo City in Henan Province
The city of Jiaozuo (焦作市) in Xiuwu county (修武县)in Henan province (河南省) is having a hanfu festival from May 3rd to 5th. The festival includes many retailers, fashion experts, and scholars to participate in the celebration of the art of hanfu. Original link
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