Xiaohongshu

With the resurgence of traditional Chinese culture, a new wave of nostalgia has swept over the nation, captivating the hearts of many. This phenomenon is particularly evident in the growing popularity of "national style" toys. On platforms like Xiaohongshu, topics related to "domestic building blocks" have garnered nearly 700 million views, with many adults becoming ardent fans. These toys are not just playthings; they serve as a bridge between traditional culture and modern life. In Quanzhou, iconic landmarks like Kaiyuan Temple and the Bell Tower have been recreated in the form of national style building blocks, alongside traditional toys like the Dragon's Nine Sons figurines and hairpin dolls. For generations who grew up playing with simple toys made from natural materials, these new national style toys offer a nostalgic yet fresh experience. Childhood Memories: Pure and Simple Joy The charm of childhood toys lies in their simplicity and the joy they brought. Su, an 80s-born woman, recalls playing with marbles, skipping rope, and collecting stones, all of which filled her childhood with unique memories. These toys, crafted from readily available materials like stones, rubber bands, and bamboo sticks, were products of an era of material scarcity. Yet, they provided endless…