Xi’an

The rise of the hanfu market restored traditional festivals back to former hustle and bustle. Lighting lanterns, pasting couplets, wearing hanfu, and singing ancient poems, built a bridge between ancient and modern times and seized the young people’s hearts. Hanfu brings feelings of nostalgia, ancestor worship, and gratitude to modern people. At the same time, hanfu production, sales, makeup, and supporting service markets have risen, and hanfu element immersive experience marketing is also in the stage of vigorous development.   Traditional culture in the costume The West Lake cruise ship with rabbit lanterns is swaying in the lake, and several tourists in hanfu complement with beautiful scenery, which is pretty much in line with the feeling of crossing Hangzhou, a thousand-year-old city. Many young people are immersive in it. "When I watched costume dramas as a child, I often put on a bed sheet to imitate a robe, and now wearing hanfu is more like a dream come true." Yan Peishan, who studied in Italy, said, "Earlier, I played erhu on stage in hanfu and won a lot of praise. It turns out that there are not only cheongsams in China, but also beautiful hanfu." Hanfu does not only refer…

Have you ever watched the Dream of the Red Chamber (1987 TV series)? The costume styling of this drama can be called the pinnacle of classical Chinese costume aesthetics. Compared to the diverse styles of costume dramas in recent years, the classical style aesthetic seems to have gradually suffered from indifference and become rare. However, there are still someone who is trying to spread classical aesthetics, and she is the main character in this article, the Hanfu & Classical Aesthetics content creation blogger, @我是411 (I'm 411). She hopes to bring classical aesthetics back into the public through her own efforts and restoration. "The GREAT SHOKUNINI" recently interviewed this 27-year-old Xi'an girl. Like most girls, 411 loved the classical style when she was a child: comic books with traditional stories, calendar illustrations with classical ladies, ancient frescoes and illustrations of ladies in textbooks, and the Dream of the Red Chamber that she watched over and over again. In her opinion, the classical aesthetic was disseminated in the past through refined literary works that did not deviate from tradition, but now, there are many important things that are dying out. Along with the initial heart and sense of mission, 411 set up…

The "The Longest Day in Chang'an" theme block in Xi'an is now open! Xi'an's first immersive Tang-style city life district has been unveiled! Six immersive experiences and cultural consumption scenes will awaken your memories of Chang'an. Reproduction of scenes from the drama "The Longest Day in Chang'an" The art team of "The Longest Day in Chang'an" has once again brought their talent by injecting scenes from the drama and Tang Dynasty marketplace culture into the 24,000 square meter commercial space. This is not only a full scene restoration of the drama, but also an industry model for transforming the drama into a cultural tourism project. The "The Longest Day in Chang'an" block combines the plot, characters, props, and story features of the original drama to create a space for experiencing the original Tang market life and a Tang-style themed recreational space for both the elegant and the vulgar to trace the Tang market style and let you experience the daily life of the Tang dynasty. In the theme block, the classic scenes and props from the drama are presented one by one; Zhang Xiaojing, Li Bi, Tan Qi, Xu Hezi, you can also choose a character and leave your own…

Hanfu is becoming more and more popular. More and more people begin to wear Hanfu in their daily life. Today I'd like to introduce two bosses who really integrate Hanfu into daily life. Hanfu theme noodle shop, do you want to try it? Nowadays in Xi'an, there are more and more people wearing Hanfu. Han Tingting (韩婷婷) is the owner of a noodle shop in Xi'an. She just contacted Hanfu and didn't hide her love. In Han Tingting's view, Xi'an is a city with a special historical background, and the Tang Dynasty is one of the most prosperous dynasties in Chinese history. Han Tingting especially likes the culture of the Tang Dynasty and thinks that the clothes of the Tang Dynasty are the most beautiful clothes. She was fascinated by the grandeur and prosperity of the Tang Dynasty and the beauty and delicacy of her clothes. Han Tingting said that she spent three hours every day to make up because the makeup is more elegant, clothing, accessories and so on are also more exquisite, and she is very tired to remove makeup every day. Although tired, Han Tingting enjoys it. She runs a noodle shop near the north square of…