Wuzhen

On the evening of October 25, the Wuzhen Theater Festival, which lasted for a duration of zero days, kicked off. According to data from Mafengwo, as the opening approached, the keyword "Wuzhen Theater Festival" saw its popularity rise by 37%. On the day of the opening, it became the most searched keyword under the destination "Wuzhen". In fact, as early as August when tickets were released online for the theater festival, fans had already started their carnival. Tickets for 28 performances across 4 shows sold out within 2 hours, with some popular plays even being snapped up instantly. Data from Mafengwo also showed that hotel prices generally saw a significant increase on the eve of the opening of the Hanfu Culture Week, with many hotels experiencing price hikes of 200% to 400%. Notably, participants in these cultural brand events have demonstrated a clear trend towards younger demographics, with the post-90s generation and even post-00s students making up the main consumer group for such activities. At the same time, visitors tend to stay longer at their destinations during these events. On regular days, the most popular products for destinations like Xitang and Wuzhen are often day tours departing from nearby cities.…