Web series

Currently, after shedding the excesses of previous bubbles, long-form video content has entered a phase of steady, high-quality growth. As the most crucial sector of long-form video, series have become the primary battleground for platforms. However, competition in this space has evolved to be more positive. Rather than resorting to cutthroat tactics, platforms are solidifying their unique advantages based on historical experience, cultivating differentiation that cannot easily be replicated by competitors. They are reinforcing their distinctive brands to build a content moat. A retrospective view of the 2023 series market and a preview of 2024 through platform content lists reveals this underlying logic clearly.   Reflecting on 2023 Series In 2023, effective cumulative plays for series surpassed 300 billion across the entire network. Despite challenging external conditions, the market achieved remarkable breakthroughs. Two main pillars supported this performance. Major flagship dramas on each platform exhibited outstanding market performance, primarily in conventional mainstream genres. Examples include "The Knockout", and "Who Is He", which are suspense series that enjoy broad audience appeal. Their concurrent premieres on both online and traditional TV platforms achieved high online popularity and television viewership. Ancient romances drama like "Till the End of the Moon", "Lost You Forever",…

Xianxia-themed web series and online literature have enjoyed tremendous popularity, yet the big screen seems to lack Xianxia-themed films. Why is that? Firstly, in terms of creative adaptation, the vast and intricate world of Xianxia presents significant challenges for filmmakers. This complexity often restricts the adaptation of Xianxia IPs to television series rather than feature films. Xianxia dramas typically span over 30 episodes, allowing ample time to depict the fantastical realms of Xianxia in detail. However, condensing the intricate world-building and character relationships of Xianxia into a 120-minute film presents a formidable challenge. Without sufficient exposition, audiences may struggle to grasp the backstory and nuances of the Xianxia world, leading to confusion and disengagement. Furthermore, the commercial viability of Xianxia films is another consideration. While Xianxia-themed web series and online literature have found success with niche audiences, the broader appeal of Xianxia films on the big screen remains uncertain. Unlike television dramas, which can cater to specific fanbases over multiple episodes, films require a broader appeal to attract a larger audience and recoup production costs. Given the niche nature of Xianxia content and its relatively limited mainstream appeal, studios may be hesitant to invest in Xianxia films for fear of…