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The Rise of Hanfu Entrepreneurship in Rural China
In the heart of Cao County, a quiet revolution has been underway, transforming the fortunes of its youth through an unexpected avenue: Hanfu, traditional Chinese clothing. For decades, opportunities for young locals to break into wealth creation were limited without powerful connections or resorting to less savory means. However, against the odds, Qin Shuo carved out his path to success. From Factory Floors to Fashion In 2016, Qin Shuo, then 18, abandoned his studies and ventured to Beijing as a factory worker crafting paper boxes. The monotony pushed him to seek more fulfilling work, leading to a stint as a car salesman. Despite trying his hand at various roles, including selling Chery and Honda cars, he found himself dissatisfied and struggling financially. Returning home to Cao County in 2019, Qin Shuo stumbled upon an opportunity in Hanfu. Initially a sideline to earn extra cash, Qin Shuo quickly recognized the burgeoning demand for original Hanfu designs. His first attempt, albeit with a steep learning curve and initial setbacks, eventually paved the way for his entrepreneurial breakthrough. Seizing the Hanfu Market Qin Shuo’s early forays into selling Hanfu were modest, starting with a few designs sourced from friends. His persistence paid off…
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