The Appeal

In mid-March, three costume dramas were successively released online. The appeal of "Zhao Liying + Xianxia dramas," the freshness of "Ju Jingyi + villain roles," and the uniqueness of the male protagonist work, have firmly secured the top three spots on the popularity chart for the dramas "The Legend of Shen Li," "In Blossom," and "Burning Flames." In terms of data, "Burning Flames," which was first released on iQIYI on March 13th, reached a total of 21.979 million views on the second day of its release, second only to the top-ranked modern puppet drama "Everyone Loves Me." By the third day of its release, it surged to the top, surpassing the starring drama "Simple Days" by Tong Yao and Chen Xiao. However, the first-place achievement of "Burning Flames" was only briefly maintained. "In Blossom," exclusively broadcasted on Youku, rose to the top with 40.071 million views on the second day of its release. "In Blossom" became the dark horse of March. The first two episodes showcased Ju Jingyi's fierce villain character breaking the stereotype of her delicate ancient beauty image, which was deemed as the most suitable role for her by netizens. The character of the villainous supporting actress seemed…