Tencent

Since the premiere of "Joy of Life Season 2," the drama's popularity and discussion levels have soared, leaving other shows behind. Scenes such as the Baoyue Lou and Fan Xian's wedding have continued to be hot topics, with Tencent's peak heat index breaking the 34,000 mark, solidifying its reputation as the "drama king." From the first season of "Joy of Life" in 2019 to the second season five years later, the consistently high levels of discussion and viewership prove the success of "Joy of Life" as a male-oriented IP adaptation. More notably, the second season featured a large number of customized advertisements, demonstrating the market's successful bet on its hit status, adding commercial certainty to such male-oriented IP adaptations. Before "Joy of Life," adaptations of male-oriented dramass had not achieved landmark success. Many male-oriented dramas, after adaptation and airing, did not perform as expected, either due to issues with the plot adaptation or production quality. Therefore, examining the success of "Joy of Life" can outline a replicable commercial path for successful adaptations of male-oriented dramass. The double success of "Joy of Life" over five years has reignited market expectations for male-oriented dramas dramas. Who will be the next drama king?…

As the highly contested field of costume dramas, this summer season has seen "Lost You Forever Season 2" take an early lead. Last year, "Lost You Forever" dominated the summer lineup, not only securing the highest market share but also launching several newcomers to stardom. This success is a major reason why "Lost You Forever Season 2" has generated considerable buzz even before airing. Before its premiere, "Lost You Forever Season 2" garnered over 9.58 million reservations on Tencent Video, ranking first among upcoming dramas. Within three hours of its release, it reached a popularity index of 28,000 on the platform. According to data, "Lost You Forever Season 2" topped the daily charts for full-episode viewership on its debut day. From a commercial perspective, having numerous advertisements is a hallmark of a hit web drama, and "Lost You Forever Season 2" excels in this area. Each episode features 11 advertisements. According to user-compiled data, "Lost You Forever Season 2" boasts one chief sponsor, five partners, and 70 co-branded business affiliations, setting a new record for advertisement sponsorship in television premieres. Similar to "Joy of Life 2," the premiere of "Lost You Forever Season 2" on Tencent Video also included a…