Streaming media

In the 2023 Chinese television drama market, in addition to realistic themes such as "The Knockout", "Our Ordinary Days" and "The Long Season" leading the trend of binge-watching, ancient costume dramas that have been silent for a long time are also regaining their vitality. Currently, the lingering effect of "Till the End of the Moon" is still present. The latest release of the ancient costume Xuanhuan drama "Back From the Brink" has once again sparked a frenzy among viewers. In this upcoming summer season, ancient costume dramas will be taking center stage on video streaming media. New works such as “Gone with the Rain”, “The Scent of Time”, “The Legend of Anle”, “Story of Kunning Palace”, “The Longest Promise” and “Lost You Forever” have all appeared in various broadcasting schedules across major video streaming platforms; it seems like everyone is trying to make headway into this genre. With the overall TV series market entering a positive cycle where good content prevails, coupled with improvements in film and television environment and relaxed government policies, creative modes for ancient costume dramas are also beginning to change. The past pseudo-exquisite products produced from an assembly line have been abandoned by both markets and…

The martial arts film "The Wild Blade of Strangers" officially landed on iQIYI. From its theatrical release on March 2nd to its online debut on March 8th, "The Wild Blade of Strangers" only took 6 days. However, unlike previous films that quickly made their way online, the release of "The Wild Blade of Strangers" was a strategically planned proactive move. According to the creators, from the inception of "The Wild Blade of Strangers," they aimed for a release on the streaming media. After the film was completed, many audience representatives and industry peers were invited to watch it. While they praised the quality of the film, they also suggested the idea of trying to enter theaters. It has been a long time since such an exciting Wuxia action film has graced the big screen. Subsequently, with the introduction of the concept of "theatrical release," and after rapid preparations, "The Wild Blade of Strangers" finalized its strategy of releasing in theaters and then transitioning to online streaming on the streaming media. Since iQIYI launched the "Master of Action Season" on January 18th, the film and television industry has been closely watching iQIYI's next moves. In recent years, martial arts films have…

The summer drama season is in full swing, with various streaming media releasing their long-awaited high-quality drama series, bringing continuous surprises to different genres. Among them, the Xuanhuan drama genre has been shining brightest with the exceptional performance of "Lost You Forever". Since its premiere, this drama has achieved remarkable viewership and has continuously broken popularity records, expanding its influence among the audience and most securing the title of this year's summer popular drama. In a market where excellent films and TV series are frequently released recently, what sets "Lost You Forever" apart from other major productions? What innovations does this work bring to the Xuanhuan & costume genre?   Record-breaking Popularity Since its debut on July 24th, "Lost You Forever" quickly climbed to the top of online streaming indexes. It became the highest-rated drama series for June-July period across all online platforms with an impressive index score of 90.58. This trend propelled it into the ranks of blockbuster dramas for the summer season. Furthermore, it maintained its position at the top of daily charts for multiple days consistently. The unwavering popularity surrounding "Lost You Forever" ignited a fervor among viewers during this summer season. In an era where major…