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In recent years, the popularity of Hanfu has surged across China, particularly evident during events like the Jinhu Hanfu Cultural Consumption Season. People flock to ancient capitals like Hedou, clad in exquisite Hanfu attire, to indulge in traditional foods, capture memorable moments against iconic landmarks, and eagerly share their experiences on social media. Hanfu has become more than just a garment; it's a cultural statement, often eclipsing even the weather in conversations. The Evolution of Hanfu: From Tradition to Trend Hanfu, by definition, refers to traditional Chinese attire that dates back to ancient times. As Professor Huang Qiang, a renowned expert in clothing history, explains, references to Hanfu can be found in ancient texts dating back to the times of the Yellow Emperor and Yao-Shun era. Each dynasty in Chinese history contributed unique styles to Hanfu, reflecting the era's aesthetic and social norms. From the deep-collared "Shenyi" of the Qin and Han dynasties, which symbolized modesty and hierarchy, to the flowing "Baoyi" robes of the Wei and Jin periods, which exuded elegance and freedom, Hanfu evolved alongside China's rich history. The Tang dynasty introduced a color-coded system where the hue of one's attire indicated social status—a system vividly captured in…

Just in time for the spring flower viewing season, you can always find many videos on social media of girls wearing hanfu on spring tours during this May Day holiday. Nowadays, it's not normal to go to major scenic spots and events in China without encountering young people wearing hanfu instead. Hanfu is no longer a niche hobby, but it has a long way to go to achieve true industrialization. This wave of hanfu popularity is mostly crowded by young people under the age of 24. Some of them will buy more than 30 pieces of hanfu a year and wear them all the time except for sleeping; some are willing to spend half a year to make a treasured hanfu by hand, and some spend all their spare time on hanfu promotion activities. Has Hanfu still considered a niche hobby? From the 2019 Xi'an Datang Everbright City's "Tumblers show", to this year's Spring Festival's “Tang Palace Night Banquet” all received unanimous praise, the rise of traditional culture boom, and so has the attention to Hanfu. And this "hanfu popularity" is the first to attract young people. Hui, a designer by profession, was initially attracted by the "classical beauty" of…

While more and more young people are wearing various Chinese costumes and it is also common to see exciting videos related to hanfu on social media. The hanfu market, which was once considered a "niche" market, is also gaining in popularity. According to the China-Chic Economic Development Report 2020-2021 published by iiMedia Research earlier this year, by the end of 2020, there will be more than 5 million hanfu enthusiasts in China, and the hanfu market sales scale will reach more than 6 billion yuan. Growing from a niche hobby to a $10 billion market, the hanfu industry chain has flourished in design, clothing, sales and peripheral industries, with such things as hanfu festivals, traditional tea experiences, hanfu social products, and hanfu photography services springing up. Many young people have also taken up these emerging positions because of their love and interest.   New career options born from hobby "Amazing! In the Ancient Chinese Costume Exhibition, there is one hanfu whose edge is designed by me!" At the beginning of this year, Qianqian, a 21-year-old Tianjin girl, had her "highlight moment". But five years ago, she had no knowledge of design software, fabric selection and other expertise, despite her love…

From Hanfu photographer to Hanfu KOL, let's hear what changes the Hanfu has brought to Fengfeng‘s life. At 7:28 a.m. on October 4, Fengfeng (风疯) posted a social media update with a picture of an airline ticket, departing from Chengdu with the destination of Changzhou, Jiangsu province. Just the day before, on the afternoon of October 3, he had just participated in a well-known runway show in the Hanfu-themed pavilion of the 2020 IGS-Chengdu (International) Digital Entertainment Expo in Chengdu. Fengfeng has lost count of the number of Hanfu activities it has participated in this year, follow just follow the schedule, Shanghai, Beijing, Hangzhou, Ningxia, Chongqing, Jiaxing. On average, half of a month is spent running around the country, sometimes as a model for a Chinese dress show, sometimes as a judge for a Chinese dress event. "Feeling a little overwhelmed with my body." He laughs, but on the other hand, it shows that Hanfu is becoming more and more accepted and loved. "Nowadays, a lot of Hanfu societies are organizing large Hanfu events, and there are actually more and more models, businesses and fans of Hanfu, which I think is a good promotion for the development of Hanfu." The…

Originally published in China Youth Magazine, Issue 10, 2021 @Correspondent: Fan Tuan (饭团) In recent years, there is a phenomenon that people can easily notice: more and more people in "ancient costumes" walking in the streets, they have wide robes and large sleeves, fluttering clothes, forming a landscape of their own, and most of them are young people. Their clothing is called Hanfu (汉服), and they call each other "Tongpao (同袍)" "Paozi (袍子)". So, what is Hanfu? Why are young people so keen on the Hanfu revival? How can ordinary people become Hanfu Tongpao? In this article, we interviewed 10 Hanfu Tongpao. Among them, there are ordinary people, leaders of Hanfu societies, Hanfu models, businessmen, and social media celebrities. Let's get closer to Hanfu in the stories of Tongpao.   Which Hanfu styles does Tongpao prefer? Hanfu, also known as Han Yi Guan, Han Zhuang, and Hua Fu, is a unique Han style and accessory system that was formed through a natural evolution from the reign of the Yellow Emperor to the middle of the 17th century AD (late Ming and early Qing dynasties) in the main areas where the Han people lived, with the "Huaxia-Han" culture as the background…

It might not be the first time you've heard of Hanfu (汉服). This kind of traditional Chinese costume has been discussed by media around the world frequently. More and more Hanfu events are being held, and more and more people are trying to wear traditional costumes. When browsing social media, you can often see beautiful pictures of Hanfu dresses. Even many people have incorporated them into their daily life. What types of groups are fancy in Hanfu? What are their original intentions of buying and wearing Hanfu? What attractiveness does Hanfu suit have? and more... This new report will introduce to you the current environment of Hanfu in several aspects. Hanfu lovers taking photos in the Forbidden City of Beijing. I. The Overall Situation of Hanfu Rapid Development of Hanfu Industry The revival of Hanfu culture began in 2003. An electric worker named Wang Letian walked with Hanfu on the street to promote it. This was the first person who wear Hanfu in the public. Currently, there are more than 1300 Hanfu cultural associations in the world in 2017, and there are more than 2000 in 2019, an increase of 46% can be seen in these two years. In China,…

This summer, the entertainment charts of short videos and social media platforms have been occupied by various drama series in a myriad of ways. Audiences find themselves shedding tears for the tumultuous journey of Xiaoyao (played by Yang Zi) in "Lost You Forever," while anxiously following the poisonous schemes of Li Xiangyi (played by Cheng Yi) in "Mysterious Lotus Casebook." And the excitement surrounding the grand wedding in "Destined" for the beloved couple Gu Jiu Si and Liu Yu Ru. This year, a total of 125 Chinese dramas were released during the summer, an increase of 28 compared to the previous year, with a cumulative total of over 77.2 billion valid views. Even many mid-sized productions managed to dominate the summer season solely based on their word-of-mouth reputation. "Fake It Till You Make It" focuses on urban career, while "An Ancient Love Song" takes on the theme of reverse time travel. Various genres and storylines have witnessed changes and breakthroughs in creative direction. However, amidst the bustling data and clamor of feedback, many people are still immersed in the shock of "The Knockout" surpassing 10 billion views in the first half of the year, unable to extricate themselves. What is…

The recently broadcasted drama "Story of Kunning Palace" has surpassed the popularity threshold of 9500 on iQiyi, with only 6 episodes. It is just a step away from reaching ten thousand. This is quite remarkable for a parachuted production. The story revolves around former empress Jiang Xuening (played by Bai Lu), who was forced to rebel by the imperial tutor Xie Wei (played by Zhang Linghe). As a result, the emperor died, and the loyal official Zhang Zhe (played by Wang Xingyue) was imprisoned because of her. Fortunately, Jiang Xuening is given a chance to start anew and is determined to make amends for her past regrets. On various social media platforms dedicated to period dramas, discussions about "Story of Kunning Palace" are endless. Besides positive searches related to the plot and actors, there are occasional criticisms regarding camera angles and flashbacks. The overwhelmingly positive reviews are abnormal, but they indicate that a large number of viewers are truly engrossed in the drama. With a recent market share of over 20%, how did "Story of Kunning Palace" achieve such popularity?   01 Not relying solely on quality, but embracing diversity The success and popularity of any work cannot be solely…