Retrospective

Currently, after shedding the excesses of previous bubbles, long-form video content has entered a phase of steady, high-quality growth. As the most crucial sector of long-form video, series have become the primary battleground for platforms. However, competition in this space has evolved to be more positive. Rather than resorting to cutthroat tactics, platforms are solidifying their unique advantages based on historical experience, cultivating differentiation that cannot easily be replicated by competitors. They are reinforcing their distinctive brands to build a content moat. A retrospective view of the 2023 series market and a preview of 2024 through platform content lists reveals this underlying logic clearly.   Reflecting on 2023 Series In 2023, effective cumulative plays for series surpassed 300 billion across the entire network. Despite challenging external conditions, the market achieved remarkable breakthroughs. Two main pillars supported this performance. Major flagship dramas on each platform exhibited outstanding market performance, primarily in conventional mainstream genres. Examples include "The Knockout", and "Who Is He", which are suspense series that enjoy broad audience appeal. Their concurrent premieres on both online and traditional TV platforms achieved high online popularity and television viewership. Ancient romances drama like "Till the End of the Moon", "Lost You Forever",…