Relay race

In the first half of this year, the Chinese television drama scene has been nothing short of vibrant and competitive. From breaking records in platform subscriptions and viewer anticipation to achieving significant ratings on national TV channels, the landscape for domestic dramas has been evolving rapidly. Titles like "Blooming Flowers," "Joy of Life 2," "Walking with Phoenix," "My Altay," and "The Story of Roses" have dominated discussions, each contributing to the diversity and innovation within the industry. The surge in blockbuster dramas has been evident. Starting with the New Year release of "Blooming Flowers," followed by a succession of hits such as "North-South Wander," "Walking with Phoenix," "Chasing the Wind," "Joy of Life 2," "New Life," "The Story of Roses," and "Ink Rain Among Clouds," these series have collectively fueled the drama market like a relay race. According to Delta V data, the top ten TV dramas in terms of popularity index for the first half of the year include these titles, showcasing their broad appeal across different demographics. Li Jingsheng, Vice President of the China Broadcasting and Television Association, notes a significant shift in the landscape of 2024's first half dramas. No longer are there singular "mega productions"; instead,…