Publicity

In 2016, the Chinese Hanfu appeared on the Times Square screen in New York City, and in 2018 the first "Chinese Hua Costume Day" was held, 2019 Tmall Hanfu turnover exceeds 2 billion... Now more than ever, there is admiration and appreciation for Hanfu - is the performance of young people inheriting excellent traditional culture. A series of seemingly related, but unrelated news stories involving economics, culture, diplomacy, education, and many other areas have also inspired many people to make the connection that Hanfu is becoming more and more popular. For how did the Hanfu become popular? but always with divergent opinions, without major capital investment, without mainstream media publicity, and without clear academic support. How did this "new" thing, the Hanfu, suddenly appear in the streets and alleyways, in front of and behind the stage, and become a new era's scenic lines?From a conceptual point of view, Hanfu is still no official definition; from an industrial planning point of view, there is still no related industry association; from an academic theoretical point of view, still revolves around the history of ancient Chinese costumes; since it is still continuing to develop, how is Hanfu going over the years? What are…