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The Story Behind “Xiao Re Hun”
In the bustling city of Hangzhou, amidst the preparation fervor for the upcoming Paris Olympics, a unique confectionery has emerged to represent Chinese cultural innovation on the global stage. Crafted by Hangzhou Xiao Re Hun (小热昏) Food Technology Co., Ltd., in collaboration with CHNSCI (China Sports Cultural Development Center), this creation—known as the "Cultural Pear Paste Lollipop"—will accompany China's sports delegation as a symbolic gift to international guests. Rediscovering Tradition through Innovation Behind the revival of "Xiao Re Hun," a storied brand with roots in traditional pear confections, stands Zheng Lei, a prominent figure in China's cultural creativity sector. Zheng, at 37, hails from the business community in Yueqing, known for his transformative efforts in blending heritage with contemporary appeal. Taking over "Xiao Re Hun" four years ago was not merely a business decision for Zheng; it was a mission to infuse vitality into a venerable cultural icon. For Zheng, heritage brands like "Xiao Re Hun" embody profound historical and cultural significance, ripe for revitalization. However, attracting a younger audience necessitated bold innovations. Retaining the traditional craftsmanship of pear confections while introducing modern packaging and playful concepts became Zheng's strategy. This delicate balance between tradition and innovation has been pivotal in appealing… -
5 Most Popular Chinese Instruments
Music in Ancient Chinese society Music was always a part of chinese culture. It was used in many things such as dance, ceremonies, banquets, rituals, entertainment, and more. Music along with other things was molded into ancient society. Today, many people still play these instruments and dedicate their lives to study them. 1. Pipa 琵琶 The pipa (琵琶) is one of the most played Chinese instruments today. It is commonly described as a four stringed plucked lute shaped like a pear and played vertically. It is named by how it is played; pi (琵) meaning played forward, and pa (琶) meaning played backward. A lute that looked like the pipa was seen in the Indian Kusana scriptures in the first century ad. That is why it is likely that the pipa may have been introduced to China from India or Central Asia. The pipa has more than 2000 years of history in China. Because of its beauty, the pipa is used in many wuxia dramas and hanfu photo shoots. One of the historical four beauties of China is always drawn with a pipa. The pipa became known in China by the second century ad. Pipa is usually made of rosewood…
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