Only Way

In the first quarter of 2024, a total of 93 cdramas premiered. Romance and urban genres continued to lead the pack, while mystery series showed outstanding performance. The abundance in quantity, prominence in top-tier productions, richness in genres, and diversity in themes became the notable characteristics of the 2024 Q1 drama market. At such a time, long video platforms exerted more effort in promoting their masterpieces, making the post Chinese New Year period less friendly for medium and small-budget dramas. Some dramas barely emerged before fading into obscurity, while others were more fortunate, managing to make some impact. Consequently, the pursuit of novelty and change has become the only way for dramas to stand out beyond mere production. Among the array of dramas in the post-Chinese New Year lineup of 2024, Youku's "In Blossom" and "Blossoms in Adversity" successfully broke through as dark horses. These dramas employed a method of blending genres and elements, indicating that Youku seems to have a unique approach to ancient puppetry innovation. Firstly, the ancient costume mystery detective drama "In Blossom" started with high energy. Within just three days of its release, it surpassed 10,000 in-site popularity, making it the fastest drama on Youku to…