NetEase

The rise of the hanfu market restored traditional festivals back to former hustle and bustle. Lighting lanterns, pasting couplets, wearing hanfu, and singing ancient poems, built a bridge between ancient and modern times and seized the young people’s hearts. Hanfu brings feelings of nostalgia, ancestor worship, and gratitude to modern people. At the same time, hanfu production, sales, makeup, and supporting service markets have risen, and hanfu element immersive experience marketing is also in the stage of vigorous development.   Traditional culture in the costume The West Lake cruise ship with rabbit lanterns is swaying in the lake, and several tourists in hanfu complement with beautiful scenery, which is pretty much in line with the feeling of crossing Hangzhou, a thousand-year-old city. Many young people are immersive in it. "When I watched costume dramas as a child, I often put on a bed sheet to imitate a robe, and now wearing hanfu is more like a dream come true." Yan Peishan, who studied in Italy, said, "Earlier, I played erhu on stage in hanfu and won a lot of praise. It turns out that there are not only cheongsams in China, but also beautiful hanfu." Hanfu does not only refer…