Melee

In the winter of 2023, the cdrama market is entering the year-end sprint. While the hot broadcast period of dramas such as "A Journey to Love," "Love Me, Love My Voice," and "South Sea Tomb" that premiered at the end of November is not yet over, dramas such as "Got a Crush on You," "Battle Through the Heaven," "The Hope," and "The Last Immortal" that are scheduled to air in December have successively joined the melee. From the currently aired and scheduled dramas, the online platforms mainly involved are Tencent Video, Youku, and Mango TV, with both "The Last Immortal" and "Unshakable Faith" being dual-platform broadcasts. In terms of themes, there are obvious differentiated features that can meet the viewing needs of different audiences.   The Clash of Four Major IP Dramas Among the six dramas that have been launched or are about to be aired in the past few days, four of them are IP adaptations, with three of them adapted from online novels on Jinjiang Literature. Specifically, "Got a Crush on You," which premiered on Tencent Video on December 7, is adapted from the novel "Hong Cheng Gun Gun Gun". The author, Beiqing, is a writer of online…