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The Current Situation and Future of Hanfu Industry
Just in time for the spring flower viewing season, you can always find many videos on social media of girls wearing hanfu on spring tours during this May Day holiday. Nowadays, it's not normal to go to major scenic spots and events in China without encountering young people wearing hanfu instead. Hanfu is no longer a niche hobby, but it has a long way to go to achieve true industrialization. This wave of hanfu popularity is mostly crowded by young people under the age of 24. Some of them will buy more than 30 pieces of hanfu a year and wear them all the time except for sleeping; some are willing to spend half a year to make a treasured hanfu by hand, and some spend all their spare time on hanfu promotion activities. Has Hanfu still considered a niche hobby? From the 2019 Xi'an Datang Everbright City's "Tumblers show", to this year's Spring Festival's “Tang Palace Night Banquet” all received unanimous praise, the rise of traditional culture boom, and so has the attention to Hanfu. And this "hanfu popularity" is the first to attract young people. Hui, a designer by profession, was initially attracted by the "classical beauty" of…
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