Marketing

The culture of Hanfu, as a traditional clothing culture of the Chinese nation, has a long history and rich connotations. With the changes of the times, Hanfu gradually faded out of people's sight. However, in recent years, more and more people have begun to rediscover and pursue this traditional culture. As a disseminator and promoter of Hanfu culture, Minghuatang, with the mission of inheriting the beauty of Hanfu, presents Hanfu culture better to the public through unique marketing methods. One, Online Promotion: 1. Carefully designed official website: Minghuatang has set up a dedicated official website to showcase the charm and cultural connotation of Hanfu. The website content includes the historical evolution of Hanfu, styles, wearing techniques, etc.; at the same time, it also provides services for purchasing, customizing, and renting Hanfu. Website optimization enhances user experience, allowing users to conveniently understand Hanfu culture and purchase related products. 2. Social media publicity: Through the establishment of special pages on well-known social media platforms by Minghuatang, regular posts about Hanfu culture, clothing matching, brand activities, etc. are released. By using an illustrated approach, it attracts the attention and sharing of users, expanding the influence of the brand. 3. Celebrity promotion: Minghuatang collaborates…

After the show began to check tickets, Ruo Shui was crowded by the crowd of spectators to the stands. She stared at the model who was walking towards her, who was wearing, the biggest attraction of the fashion show - "National Treasure" and the designer of Huachang Jiuzhou collaborated on one of the National Treasure's derivative Hanfu collections, and when this style Hanfu already sold out in just 10 minutes when it went on sale. This is the evening of June 29th in Hangzhou, China Silk Museum held in the national style of a Chinese Hanfu fashion show, in the words of Ruo Shui, but also the trendsetter of Hanfu lovers.   Civilized Clothing is Meant to Make People More Comfortable Ruoshui, the 25-year-old Chengdu girl has a wardrobe full of more than a dozen Hanfu. "I often wear Hanfu to and from work every day." Ruoshui buys mostly Song and Ming Hanfus in styles more suitable for everyday wear. The Song dynasty Hanfu is light, thin, and simple, and the Ming system is dignified and majestic. "The style of dress in the Song dynasty was different from the rich and complex aesthetic of the Tang dynasty, and dressing began…

The rise of the hanfu market restored traditional festivals back to former hustle and bustle. Lighting lanterns, pasting couplets, wearing hanfu, and singing ancient poems, built a bridge between ancient and modern times and seized the young people’s hearts. Hanfu brings feelings of nostalgia, ancestor worship, and gratitude to modern people. At the same time, hanfu production, sales, makeup, and supporting service markets have risen, and hanfu element immersive experience marketing is also in the stage of vigorous development.   Traditional culture in the costume The West Lake cruise ship with rabbit lanterns is swaying in the lake, and several tourists in hanfu complement with beautiful scenery, which is pretty much in line with the feeling of crossing Hangzhou, a thousand-year-old city. Many young people are immersive in it. "When I watched costume dramas as a child, I often put on a bed sheet to imitate a robe, and now wearing hanfu is more like a dream come true." Yan Peishan, who studied in Italy, said, "Earlier, I played erhu on stage in hanfu and won a lot of praise. It turns out that there are not only cheongsams in China, but also beautiful hanfu." Hanfu does not only refer…

"Fox Spirit Matchmaker: Red-Haired Girl" stands as a flagship endeavor in the realm of live-action adaptations of beloved comics, boasting a star-studded cast featuring top-tier actors for both male and female leads. With its pre-release marketing campaigns pulling out all the stops, it seemed almost inevitable that the series would make a splash upon its premiere. However, beneath the surface of initial excitement lies a simmering undercurrent of discontent surrounding "Fox Spirit Matchmaker: Red-Haired Girl." Despite its promising credentials, the series has faced a barrage of criticism from audiences, who have taken aim at its lackluster plot and simplistic dialogue, likening it to children's programming and dubbing it "baby fairy tale martial arts" for turning a revered Chinese comic IP into what feels like juvenile entertainment. As the dust settles after the initial broadcast of "Fox Spirit Matchmaker: Red-Haired Girl," the debate over its merits continues to rage within the online community. While some viewers praise its visual appeal and the performances of its star-studded cast, others remain staunchly critical of its narrative shortcomings and perceived lack of depth. One of the primary grievances leveled against the series is its treatment of the source material. Fans of the original comic,…