Market share

Summary Modern Hanfu, also known as New style Hanfu, originates from the traditional classical dress style of the Han ethnic group and retains its typical formal characteristics, but innovates by combining it with the diverse wearing situations and fashion aesthetics of the current public. The core features of modern hanfu are: innovation, openness, and contextual diversity. While retaining the basic forms and aesthetics of ancient hanfu, modern hanfu has gained more and more popular among consumers in recent years by innovating its design to fit modern people's dressing habits and aesthetics, making it an everyday look. With the return of traditional Chinese culture to the mainstream, there are more and more hanfu with new styles. From both the cultural and productive point of view, the future of the new style hanfu industry is very promising.   The basic situation of the modern Hanfu industry Modernization and daily use will drive the industry further The market size of the modern hanfu industry in 2021 is 1.4 billion dollars, up 6.4% year-on-year, slowing down relative to the past five years. This is partly because of the decline in the ability and willingness of consumers to purchase due to factors such as the…

After countless calls and anticipation, Fan Xian has returned. On the evening of May 16th, after a 5-year hiatus, "Joy of Life 2" premiered online, skyrocketing in viewership and popularity. With a peak viewership rating surpassing 2.2 and a market share of 10%, it secured the top spot in viewership during the same time slot. On Tencent Video, its internal heat index reached 32,906, making it the first series in history to enter Tencent Video's hit club on its premiere day. On the second day of its release, the heat index surged to 33,636, breaking the platform's historical record held by "A Dream of Splendor" for two years (33,520). The actual views exceeded 29 million, setting a new high for the first-day views of new dramas in 2024. Topics related to "Joy of Life 2" dominated various social media platforms, with 16 trending searches within two hours of its premiere, almost monopolizing the charts. These impressive figures have solidified "Joy of Life 2" as the "King of Dramas". From a male-oriented work adaptation into a commercialized benchmark five years ago, to leading the entire online drama landscape with a bang upon its return, "Joy of Life" not only ignited another…

Mamian skirt, Qixiong dress, and the hundred-pleat skirt; wearing traditional Hanfu has become a new trend in public attire in recent years, whether it be for sightseeing, wedding ceremonies, shopping, friend gatherings, and various other occasions. The "Hanfu craze" continues to rise, blending tradition with modernity, activating cultural resources, igniting the consumer market, and driving industrial development. In recent years, Hanfu has gradually gained popularity among the younger generation, with their youthful expression and fashionable presentation bringing Chinese traditional culture into daily life in a tangible and palpable form. The long-standing Chinese traditional clothing culture embodies a blend of Chinese aesthetic interests, reflecting not only a consumer choice but also the Chinese people's love for outstanding traditional culture.   Demand exceeds supply During the Spring Festival and Lantern Festival of the Year of the Dragon, the activity of "wearing Chinese costumes for free to visit the Confucian Temples" in Qufu City, Jining, Shandong, has been well received. Wang Chunling, a visitor from Liaoning, traveled a long distance with friends to play here, attracted by the lively atmosphere of night tours in the ancient city of Qufu and folk performances, and dressed in Hanfu to join the parade. This year, garments…

The new record of the fastest topping on the IQIYI drama list, seven consecutive days of the Chinese broadcast market share of the first, "New Life Begins (卿卿日常)" has become the biggest dark horse in the early winter drama market with its extremely high popularity. "New Life Begins" is produced by New Classics Media. In a marriage election, girls from all over the country gather in Xinchuan to marry the young prince of Xin Chuan. The 6th Prince, Yin Zheng (Bai Jingting), who is hiding his light, and Li Wei (Tian Xi Wei), who just wants to go back home and live comfortably, have a laughable marriage. This drama features a fresh style, a cheerful plot, and delightful characters. It combines love, cuisine, humanities, and history together, supplemented by comedy and laughs, ultimately presenting a life story. "New Life Begins" is different from the usual sweet comedy, the sweetness and joy presented are not a mindless spoof, but a romantic distillation of the fragments of life. Some people think that this drama wins in the background and the freshness of the persona, but after watching a few episodes, you will be able to feel the deep skills of the team…