Jinan

"Adhere to what you love, love what you adhere to." Shu Qiuhong, a 24-year-old girl who started her own business in Ji Nan, then interpreted these words with practical actions. Her hometown is far away in Tongren, Guizhou, and she is the first college student out of the village. She has a deep-rooted love for Chinese traditional costumes because she was nurtured by her grandmother's production of Miao embroidery and Miao silver since she was a child. In order to promote traditional culture and persist in her hobby, Shu resolutely quit her job as a teacher and started a long entrepreneurial journey against the pressure of her family. Today, she has her own hanfu store in Jinan, and through continuous learning of traditional culture, she makes ancient hair ornaments with complicated procedures by hand. "My goal is to make Chinese traditional hair ornaments and costumes loved by more people, and I hope they will go out of the country and into the world."   The store that carries the girl's dream of Hanfu Shu Qiuhong's store was opened in a shopping mall, although it did not look impressive, after the entrance is another scene: a wide range of colors and…

Hairpins, earrings, brooches, bracelets, and other antique jewelry in a wide range, tweezers, wire drawing board, spitfire, and other tools filled the workbench. In the studio of "Jia Xu Zao Wu (甲戌造物)" located in Jinan, Shandong Province, "post-90s" young man Lü Jikai is using the millennium-old filigree inlay craft to process custom traditional jewelry for customers. Among the popular culture in China in recent years, the ancient trend represented by hanfu, cheongsam and traditional jewelry is especially sought after by young people like Lü Jikai. More and more "post-90s" and "post-00s" have turned their love for Chinese costumes and traditional jewelry into a career, becoming the promoters of the Chinoiserie culture. "8 years ago, when I first joined the industry, the demand for traditional jewelry is not high, and few people do it, like the old craft of filigree inlay, but few people know." Lü Jikai said. But in recent years, traditional Chinoiserie culture is receiving more and more attention, oriental aesthetics get more young people like, traditional Chinese jewelry also began to capture the hearts of more consumers. "In the past, only a few orders a month, now the orders are basically scheduled to three months later.Some people specify…