Jay Chou

The total number of views for the topics “Xitang Hanfu Culture Week” and “Xitang Hanfu Cultural Festival” on Douyin has exceeded 3 billion times. The topic “Xitang Hanfu Culture Week” on Kuaishou has exceeded 400 million views, and the cumulative reading volume on Weibo has exceeded 0 billion. Xitang Hanfu Culture Week has successively been selected as one of the top ten science popularization projects in Zhejiang Province, an excellent case of innovation in China's cultural and tourism promotion, and is included in the Zhejiang Province Cultural and Tourism IP Library. Xitang Hanfu Culture Week has also become the most influential and widely participated event in ritual and Hanfu culture across the country. Nowadays, it is becoming increasingly common to see young people from the post-90s and post-00s generations playing around in Hanfu. Many tourist attractions or commercial areas are also hosting activities to promote Hanfu and traditional Chinese clothing and etiquette culture, among which the Xitang Hanfu Cultural Festival is the most famous. Over a thousand years have passed, but Xitang remains slow-paced, much like it was thousands of years ago, attracting countless people to participate every year. So, what is the Xitang Hanfu Cultural Festival? Where is the…