Investment

In 2016, the Chinese Hanfu appeared on the Times Square screen in New York City, and in 2018 the first "Chinese Hua Costume Day" was held, 2019 Tmall Hanfu turnover exceeds 2 billion... Now more than ever, there is admiration and appreciation for Hanfu - is the performance of young people inheriting excellent traditional culture. A series of seemingly related, but unrelated news stories involving economics, culture, diplomacy, education, and many other areas have also inspired many people to make the connection that Hanfu is becoming more and more popular. For how did the Hanfu become popular? but always with divergent opinions, without major capital investment, without mainstream media publicity, and without clear academic support. How did this "new" thing, the Hanfu, suddenly appear in the streets and alleyways, in front of and behind the stage, and become a new era's scenic lines?From a conceptual point of view, Hanfu is still no official definition; from an industrial planning point of view, there is still no related industry association; from an academic theoretical point of view, still revolves around the history of ancient Chinese costumes; since it is still continuing to develop, how is Hanfu going over the years? What are…

In recent years, the phenomenon of "live-action adaptations of Chinese comics" has surged in popularity, captivating audiences with its unique blend of comic book narratives brought to life on screen. This burgeoning market offers a diverse range of themes and holds immense potential, attracting significant attention and investment from major platforms in China. However, the journey to success in this realm seems fraught with challenges, with the specter of difficulties in adapting comics to live-action looming over many productions. How can creators navigate the complexities of bridging the gap between two distinct mediums, ensuring a balance between the essence of the original comics and the demands of live-action storytelling? The answer to this question remains elusive, requiring ongoing exploration and innovation. The anticipation surrounding the release of Fox Spirit Matchmaker: "Red-Haired Girl" was palpable, with high expectations from various quarters. Fans of Chinese comics eagerly awaited to see how a beloved IP would transition to the small screen, while aficionados of historical dramas rejoiced at the prospect of encountering the "ancient costume beauty ceiling" once again. Moreover, the production team's announcement of utilizing virtual production technology for the first time in a domestic long-form drama only served to deepen the…