Innovative Field

The summer has just passed, and the top video platforms in China are preparing for a new round of drama preheating. Youku, iQiyi, and Tencent Video, as the main broadcasting platforms for Chinese dramas at the current stage, have announced more than 200 upcoming dramas in their 2023-2024 lineup, which can be said to have gathered the important forces of Chinese dramas, and also serve as a window to glimpse the industry's development and market prospects. Guardians of the Dafeng Whether it is the adjustment layout of the conventional track or the forward-looking exploration of the innovative field, every move of the top platforms has attracted great attention. The content matrix formed by this not only reflects the platform's capture and contemplation of the changes in public aesthetic taste as project managers, but also influences the future trend of the industry.   What genres of drama dominate? In terms of genre, the three major platforms, still regard costume dramas and urban dramas as their main focus. After all, these two types of dramas have always been incubators for blockbusters and star-making tools, which can bring considerable revenue to the platforms in terms of membership services, artist management, and peripheral derivatives,…