In Demand

Beyond Sightseeing: Unveiling China's Trend Towards Deep Travel Experiences In July, the peak of summer vacation season, travelers in China are increasingly seeking immersive and unique experiences beyond traditional sightseeing. According to data from Meituan, a leading travel platform, there has been a significant rise in demand for deep travel experiences across the country. From exploring local markets to delving into cultural heritage sites, travelers are opting for personalized and enriching journeys that offer insights into the heart of Chinese culture. From the Plateau to the Plains: Hotspots of Summer Travel in China The top destinations for deep travel experiences this summer include Dali, Pingtan, and Rongcheng. These locations have seen a surge in bookings for activities such as local market tours, in-depth cultural explorations, and visits to historical landmarks. The trend reflects a shift towards exploring lesser-known regions and experiencing authentic local life. The Rise of Integrated Travel Experiences: Where Culture Meets Adventure In regions like Shangri-La, which translates to "the sun and moon in one's heart," travelers are embracing unique accommodations such as Tibetan-style guesthouses. These establishments not only offer a place to stay but also provide cultural immersion through activities like traditional Tibetan dress-up and local cuisine…