Guangzhou

Source: China Daily According to data from people.cn, Chinese hanfu consumers surpassed 2 million in 2018, tripling the level of 2017. A recent report from Guangzhou-based consultancy iiMedia Research estimated that by 2021, China’s hanfu fans will reach 6.89 million, and the hanfu sales volume will total 10.16 billion yuan ($1.58 billion). Popular Hanfu Currently, there were more than 3,000 registered hanfu-related enterprises in China, among which over 60 percent were registered in the past five years, data from business information provider Tianyancha showed. Guangzhou-based bespoke hanfu manufacturer, Minghuatang, is known as the “Hermes of hanfu.” Data from Minghuatang’s official website on May 17 showed that the customer service is busy handling orders submitted on May 11, and the tailoring period has been scheduled to mid-March 2022. Apart from high-end markets, inexpensive hanfu is also popular. Data from Alibaba’s Taobao platform showed that hanfu that are priced between 100 yuan and 300 yuan took up over 60 percent of sales, while those over 500 yuan accounted for roughly 30 percent of sales.   Why Hanfu became popular Zhang Yi, the chief analyst at iiMedia Research, said during an interview with online fashion media Vogue Business, that from a niche hobby…

On the afternoon of Aug. 4, 2021, a group of post-95 and post-00 girls gathered at a Hanfu Experience Hall in Guangzhou to try Hanfu styling for the first time. The room was decorated with landscape paintings on the wall, ink, and brush, and guzheng on the table, and the hanfu stylist was weaving twist braids for the experience participants, bending them into a circle and coiling them backwards, and then inserting a hairpin, and the shape of a Han Dynasty lady appeared in front of them, perfectly blending with the environment full of ancient style, highlighting the traditional, classical Chinese beauty. How did the hanfu styling experience become popular? How to bring this new fashion trend into the public's daily life?     Nandu Polling Center (南都民调中心) invited a number of hanfu stylists to share their experiences and conducted a questionnaire survey on hanfu lovers to gain a deeper understanding of the group's career status from multiple angles, and recently released the Hanfu Stylist Career Survey Report (2021). The report shows that 60% of the respondents hanfu lovers like hanfu culture very much and mostly done hanfu styling in Hanfu Experience Hall. Hanfu stylists provide services such as hanfu…