Frenzy

In the 2023 Chinese television drama market, in addition to realistic themes such as "The Knockout", "Our Ordinary Days" and "The Long Season" leading the trend of binge-watching, ancient costume dramas that have been silent for a long time are also regaining their vitality. Currently, the lingering effect of "Till the End of the Moon" is still present. The latest release of the ancient costume Xuanhuan drama "Back From the Brink" has once again sparked a frenzy among viewers. In this upcoming summer season, ancient costume dramas will be taking center stage on video streaming media. New works such as “Gone with the Rain”, “The Scent of Time”, “The Legend of Anle”, “Story of Kunning Palace”, “The Longest Promise” and “Lost You Forever” have all appeared in various broadcasting schedules across major video streaming platforms; it seems like everyone is trying to make headway into this genre. With the overall TV series market entering a positive cycle where good content prevails, coupled with improvements in film and television environment and relaxed government policies, creative modes for ancient costume dramas are also beginning to change. The past pseudo-exquisite products produced from an assembly line have been abandoned by both markets and…