Epidemic

Summary Modern Hanfu, also known as New style Hanfu, originates from the traditional classical dress style of the Han ethnic group and retains its typical formal characteristics, but innovates by combining it with the diverse wearing situations and fashion aesthetics of the current public. The core features of modern hanfu are: innovation, openness, and contextual diversity. While retaining the basic forms and aesthetics of ancient hanfu, modern hanfu has gained more and more popular among consumers in recent years by innovating its design to fit modern people's dressing habits and aesthetics, making it an everyday look. With the return of traditional Chinese culture to the mainstream, there are more and more hanfu with new styles. From both the cultural and productive point of view, the future of the new style hanfu industry is very promising.   The basic situation of the modern Hanfu industry Modernization and daily use will drive the industry further The market size of the modern hanfu industry in 2021 is 1.4 billion dollars, up 6.4% year-on-year, slowing down relative to the past five years. This is partly because of the decline in the ability and willingness of consumers to purchase due to factors such as the…

It has been twenty years since the revival of hanfu. During this period, some people think that hanfu should be kept in formal wear and not be popularized to daily wear, as modern people already have convenient and customary clothes, so there is no need to change it; others think that daily hanfu costume is the direction and trend of the future development of hanfu. But in fact, since the epidemic, the decrease in hanfu activities and hanfu stages has in fact pushed the development of daily hanfu costumes, and everyday style hanfu has started to become the new popular fashion. Hanfu Shi Dai has compiled a summary of three routes that have emerged for the current everydayization of hanfu.   Style A The first is to follow the traditional hanfu form and change the color scheme, fabric, and matching to create a more fashionable and everyday effect than the traditional classical style hanfu, which also includes some designs that mix and match different styles within the framework of the basic form.       Style B Style B mixes Hanfu with Western-style tailoring clothing. It is more common for a single item of hanfu, such as Ma Mian Qun…