Demand

Summary Modern Hanfu, also known as New style Hanfu, originates from the traditional classical dress style of the Han ethnic group and retains its typical formal characteristics, but innovates by combining it with the diverse wearing situations and fashion aesthetics of the current public. The core features of modern hanfu are: innovation, openness, and contextual diversity. While retaining the basic forms and aesthetics of ancient hanfu, modern hanfu has gained more and more popular among consumers in recent years by innovating its design to fit modern people's dressing habits and aesthetics, making it an everyday look. With the return of traditional Chinese culture to the mainstream, there are more and more hanfu with new styles. From both the cultural and productive point of view, the future of the new style hanfu industry is very promising.   The basic situation of the modern Hanfu industry Modernization and daily use will drive the industry further The market size of the modern hanfu industry in 2021 is 1.4 billion dollars, up 6.4% year-on-year, slowing down relative to the past five years. This is partly because of the decline in the ability and willingness of consumers to purchase due to factors such as the…

After the show began to check tickets, Ruo Shui was crowded by the crowd of spectators to the stands. She stared at the model who was walking towards her, who was wearing, the biggest attraction of the fashion show - "National Treasure" and the designer of Huachang Jiuzhou collaborated on one of the National Treasure's derivative Hanfu collections, and when this style Hanfu already sold out in just 10 minutes when it went on sale. This is the evening of June 29th in Hangzhou, China Silk Museum held in the national style of a Chinese Hanfu fashion show, in the words of Ruo Shui, but also the trendsetter of Hanfu lovers.   Civilized Clothing is Meant to Make People More Comfortable Ruoshui, the 25-year-old Chengdu girl has a wardrobe full of more than a dozen Hanfu. "I often wear Hanfu to and from work every day." Ruoshui buys mostly Song and Ming Hanfus in styles more suitable for everyday wear. The Song dynasty Hanfu is light, thin, and simple, and the Ming system is dignified and majestic. "The style of dress in the Song dynasty was different from the rich and complex aesthetic of the Tang dynasty, and dressing began…

It has always been difficult to make sequels to Chinese costume dramas, and they always go through all kinds of twists and turns. Even for high-quality dramas with a large audience demand, it is not an easy task to gather the same cast and crew. It is possible that the actors have moved on to other projects, and scheduling conflicts make it difficult to coordinate everyone's availability. As a result, delays are inevitable, making it hard to gather the original team. While replacing a few supporting roles may be acceptable, changing the main cast would seriously affect the show's quality, leading to a completely new drama. However, this situation has improved this year. Many popular dramas have returned for a second season, such as "Young Blood 2," "Strange Tales of the Tang Dynasty 2," "Joy of Life 2," and so on, with the original cast and crew. "Young Blood 2" has already been approved and will premiere next month. "Young Blood" was a unexpected drama when it premiered, with only Zhang Xincheng gaining some recognition from his role in "My Huckleberry Friends." As for Zhou Yutong, Wang Youshuo, Su Xiaotong, and others, they were all new faces with little recognition.…

Mamian skirt, Qixiong dress, and the hundred-pleat skirt; wearing traditional Hanfu has become a new trend in public attire in recent years, whether it be for sightseeing, wedding ceremonies, shopping, friend gatherings, and various other occasions. The "Hanfu craze" continues to rise, blending tradition with modernity, activating cultural resources, igniting the consumer market, and driving industrial development. In recent years, Hanfu has gradually gained popularity among the younger generation, with their youthful expression and fashionable presentation bringing Chinese traditional culture into daily life in a tangible and palpable form. The long-standing Chinese traditional clothing culture embodies a blend of Chinese aesthetic interests, reflecting not only a consumer choice but also the Chinese people's love for outstanding traditional culture.   Demand exceeds supply During the Spring Festival and Lantern Festival of the Year of the Dragon, the activity of "wearing Chinese costumes for free to visit the Confucian Temples" in Qufu City, Jining, Shandong, has been well received. Wang Chunling, a visitor from Liaoning, traveled a long distance with friends to play here, attracted by the lively atmosphere of night tours in the ancient city of Qufu and folk performances, and dressed in Hanfu to join the parade. This year, garments…

What is it like to be a hanfu designer? Let's take a look at Hanfu Shi Dai (汉服世代) interviews with four hanfu designers.   Kong Xin Yan (空心砚) Hello, I'm Kong Xin Yan and I've been in touch with hanfu for more than 10 years! Over the years I have been concerned about the demand for modern hanfu and saw the potential market demand for non-antique hanfu, but there are many inconveniences in wearing traditional hanfu directly, which triggered my design inspiration and also formed my own design feature - "Shi Zhuang Han Cai (时装汉裁, tailoring fashion in Han style)". Traditional hanfu leaps directly from ancient times into modern times, missing the process of cultural renewal, and many styles are based on the ancient social background. If we want to further develop hanfu, we have to think about these questions: How should traditional hanfu serve the current fast-paced society and what functions should it achieve in an era when there are noblemen like emperors, generals and princesses? "Shi Zhuang Han Cai" is my answer to these questions after thinking and practicing. In fact, my family has been reluctant to wear hanfu for more than ten years, but they are happy…