Creative industries

In the bustling city of Foshan's Chancheng district, nestled amid the echoes of its rich industrial past and the promise of innovative futures, a cultural phenomenon known as "Guochao" is reshaping the landscape of manufacturing. What began as a resurgence of national pride has swiftly evolved into a powerful consumer trend, influencing everything from creative industries to household names in electronics and automotive sectors. A recent report titled Insights into Guochao Brands and Young Consumers reveals an astonishing growth of over 500% in Guochao's popularity compared to a decade ago, with millennials and Gen Z contributing a whopping 74% to its consumption. This surge isn't merely a manifestation of cultural confidence but also a beacon of new opportunities for urban industries across China. Foshan, renowned as the epicenter of China's ceramics industry with a history spanning millennia, now finds itself at the forefront of this cultural and industrial fusion. Ventures like Mu Ci (慕瓷) , innovators in the traditional ceramics sector, have witnessed unprecedented success with products like the matte finish Xiangyunsha (香云纱) tiles, blending ancient craftsmanship with modern aesthetics. Similarly, HEA, a fashion brand inspired by the vibrant Lion Dance (醒狮) culture of Lingnan, has expanded rapidly across the…