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Drama to Destination: How The Story of Suzhou Boosted TV and Tourism
The initial attraction to "The Story of Suzhou" was its poetic poster. The ancient city’s flowing water, misty bridges, and a beautiful woman standing on a stone slab, separated from the bustling city, captivated many. The poster featured a couplet: "In spring, Suzhou's greenery spans the river, stone bridges and red towers remain unchanged." As the premiere approached, this poetic atmosphere only intensified. The official social media account wrote: "Unveiling the splendor of Suzhou's intangible cultural heritage, weaving a new chapter of millennia-old cultural lineage." Lead actress Xiao Yan said, "Within the opening and closing of scenes, one sees the beauty of intangible heritage, and encounters the vibrant life of Jiangnan in the streets and alleys." In today's extensive audio-visual entertainment landscape, how should cultural and tourism micro-dramas position themselves? What role should these short dramas play in promoting local culture and tourism? "The Story of Suzhou" provides the answer: a key, that fully unlocks the audience's curiosity and desire to explore. Literature once played this role. Wang Anyi casually wrote in her book, "The moonlight in Suzhou seems especially cool and smooth, people feel refreshingly clear, even sleep is clear and bright," sparking readers' longing. "The Story of Suzhou"…
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