Consumer

Summary Modern Hanfu, also known as New style Hanfu, originates from the traditional classical dress style of the Han ethnic group and retains its typical formal characteristics, but innovates by combining it with the diverse wearing situations and fashion aesthetics of the current public. The core features of modern hanfu are: innovation, openness, and contextual diversity. While retaining the basic forms and aesthetics of ancient hanfu, modern hanfu has gained more and more popular among consumers in recent years by innovating its design to fit modern people's dressing habits and aesthetics, making it an everyday look. With the return of traditional Chinese culture to the mainstream, there are more and more hanfu with new styles. From both the cultural and productive point of view, the future of the new style hanfu industry is very promising.   The basic situation of the modern Hanfu industry Modernization and daily use will drive the industry further The market size of the modern hanfu industry in 2021 is 1.4 billion dollars, up 6.4% year-on-year, slowing down relative to the past five years. This is partly because of the decline in the ability and willingness of consumers to purchase due to factors such as the…

In the bustling city of Foshan's Chancheng district, nestled amid the echoes of its rich industrial past and the promise of innovative futures, a cultural phenomenon known as "Guochao" is reshaping the landscape of manufacturing. What began as a resurgence of national pride has swiftly evolved into a powerful consumer trend, influencing everything from creative industries to household names in electronics and automotive sectors. A recent report titled Insights into Guochao Brands and Young Consumers reveals an astonishing growth of over 500% in Guochao's popularity compared to a decade ago, with millennials and Gen Z contributing a whopping 74% to its consumption. This surge isn't merely a manifestation of cultural confidence but also a beacon of new opportunities for urban industries across China. Foshan, renowned as the epicenter of China's ceramics industry with a history spanning millennia, now finds itself at the forefront of this cultural and industrial fusion. Ventures like Mu Ci (慕瓷) , innovators in the traditional ceramics sector, have witnessed unprecedented success with products like the matte finish Xiangyunsha (香云纱) tiles, blending ancient craftsmanship with modern aesthetics. Similarly, HEA, a fashion brand inspired by the vibrant Lion Dance (醒狮) culture of Lingnan, has expanded rapidly across the…

When young consumers have fallen in love with hanfu, traditional culture and trendy fashion are on a collision course, setting off a time-traveling craze. As a carrier of traditional culture, hanfu has continued to spread explosively in recent years, gradually moving from a niche hobby to popular recognition, and creating a new consumer market of tens of billions of dollars. The beauty of hanfu: from a niche hobby to popular recognition Dong Yihan, who returned to Shanghai after studying in France, is an automotive engineer by day and a street performer by night. He is good at playing traditional musical instruments such as Di and Xiao, and even if the summer in Shanghai is hot, he insists on wearing a full set of hanfu when performing. The long robe is fluttering, and he wears it from the Seine to the Huangpu River. "Just as I want people to be able to enjoy a piece of ancient traditional music in its entirety, I also want to be able to present such a set of costumes in its entirety, which together form a 'Hanfu Style' as a whole." He said. Broadly speaking, hanfu is a system of traditional Chinese clothing and accessories…

Mamian skirt, Qixiong dress, and the hundred-pleat skirt; wearing traditional Hanfu has become a new trend in public attire in recent years, whether it be for sightseeing, wedding ceremonies, shopping, friend gatherings, and various other occasions. The "Hanfu craze" continues to rise, blending tradition with modernity, activating cultural resources, igniting the consumer market, and driving industrial development. In recent years, Hanfu has gradually gained popularity among the younger generation, with their youthful expression and fashionable presentation bringing Chinese traditional culture into daily life in a tangible and palpable form. The long-standing Chinese traditional clothing culture embodies a blend of Chinese aesthetic interests, reflecting not only a consumer choice but also the Chinese people's love for outstanding traditional culture.   Demand exceeds supply During the Spring Festival and Lantern Festival of the Year of the Dragon, the activity of "wearing Chinese costumes for free to visit the Confucian Temples" in Qufu City, Jining, Shandong, has been well received. Wang Chunling, a visitor from Liaoning, traveled a long distance with friends to play here, attracted by the lively atmosphere of night tours in the ancient city of Qufu and folk performances, and dressed in Hanfu to join the parade. This year, garments…

It might not be the first time you've heard of Hanfu (汉服). This kind of traditional Chinese costume has been discussed by media around the world frequently. More and more Hanfu events are being held, and more and more people are trying to wear traditional costumes. When browsing social media, you can often see beautiful pictures of Hanfu dresses. Even many people have incorporated them into their daily life. What types of groups are fancy in Hanfu? What are their original intentions of buying and wearing Hanfu? What attractiveness does Hanfu suit have? and more... This new report will introduce to you the current environment of Hanfu in several aspects. Hanfu lovers taking photos in the Forbidden City of Beijing. I. The Overall Situation of Hanfu Rapid Development of Hanfu Industry The revival of Hanfu culture began in 2003. An electric worker named Wang Letian walked with Hanfu on the street to promote it. This was the first person who wear Hanfu in the public. Currently, there are more than 1300 Hanfu cultural associations in the world in 2017, and there are more than 2000 in 2019, an increase of 46% can be seen in these two years. In China,…