Confectionery

In the bustling city of Hangzhou, amidst the preparation fervor for the upcoming Paris Olympics, a unique confectionery has emerged to represent Chinese cultural innovation on the global stage. Crafted by Hangzhou Xiao Re Hun (小热昏) Food Technology Co., Ltd., in collaboration with CHNSCI (China Sports Cultural Development Center), this creation—known as the "Cultural Pear Paste Lollipop"—will accompany China's sports delegation as a symbolic gift to international guests. Rediscovering Tradition through Innovation Behind the revival of "Xiao Re Hun," a storied brand with roots in traditional pear confections, stands Zheng Lei, a prominent figure in China's cultural creativity sector. Zheng, at 37, hails from the business community in Yueqing, known for his transformative efforts in blending heritage with contemporary appeal. Taking over "Xiao Re Hun" four years ago was not merely a business decision for Zheng; it was a mission to infuse vitality into a venerable cultural icon. For Zheng, heritage brands like "Xiao Re Hun" embody profound historical and cultural significance, ripe for revitalization. However, attracting a younger audience necessitated bold innovations. Retaining the traditional craftsmanship of pear confections while introducing modern packaging and playful concepts became Zheng's strategy. This delicate balance between tradition and innovation has been pivotal in appealing…