CLEVER

On November 4th, "Weaving a Tale of Love Season 2," was released on Youku. The clever female protagonist, Liuli, repeatedly exposed the schemes of the princess, providing book fans and drama enthusiasts with a satisfying experience. Comments such as "captivating from the beginning" and "can't get enough with two episodes a day" clearly demonstrate the audience's love for this drama. As the popularity of "Weaving a Tale of Love" soared, Tencent quickly followed suit, releasing "Wonderland of Love" on November 6th, further igniting the market. A day later, "Story of Kunning Palace" premiered on iQiyi, intensifying the competition among the three Chinese major long-form video platforms. In recent years, the key factors determining the competitiveness of costume dramas in the market are no longer just big work, high viewership, and large investments, but rather the sense of differentiation brought by content innovation. Taking these three new dramas as examples, they have expanded their creative directions beyond the confines of palace intrigue, domestic conflicts, and dominant female protagonists, and instead focus more on elements such as new women, legends, and personal growth. The core of the stories also touches on the emotional perspectives, social views, and workplace situations of contemporary young…