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New Era, New Faces: Chinese Costume Dramas Reborn in 2023
In the 2023 Chinese television drama market, in addition to realistic themes such as "The Knockout", "Our Ordinary Days" and "The Long Season" leading the trend of binge-watching, ancient costume dramas that have been silent for a long time are also regaining their vitality. Currently, the lingering effect of "Till the End of the Moon" is still present. The latest release of the ancient costume Xuanhuan drama "Back From the Brink" has once again sparked a frenzy among viewers. In this upcoming summer season, ancient costume dramas will be taking center stage on video streaming media. New works such as “Gone with the Rain”, “The Scent of Time”, “The Legend of Anle”, “Story of Kunning Palace”, “The Longest Promise” and “Lost You Forever” have all appeared in various broadcasting schedules across major video streaming platforms; it seems like everyone is trying to make headway into this genre. With the overall TV series market entering a positive cycle where good content prevails, coupled with improvements in film and television environment and relaxed government policies, creative modes for ancient costume dramas are also beginning to change. The past pseudo-exquisite products produced from an assembly line have been abandoned by both markets and… -
A Deep Dive into China’s TV Drama Industry
In the first half of this year, the Chinese television drama scene has been nothing short of vibrant and competitive. From breaking records in platform subscriptions and viewer anticipation to achieving significant ratings on national TV channels, the landscape for domestic dramas has been evolving rapidly. Titles like "Blooming Flowers," "Joy of Life 2," "Walking with Phoenix," "My Altay," and "The Story of Roses" have dominated discussions, each contributing to the diversity and innovation within the industry. The surge in blockbuster dramas has been evident. Starting with the New Year release of "Blooming Flowers," followed by a succession of hits such as "North-South Wander," "Walking with Phoenix," "Chasing the Wind," "Joy of Life 2," "New Life," "The Story of Roses," and "Ink Rain Among Clouds," these series have collectively fueled the drama market like a relay race. According to Delta V data, the top ten TV dramas in terms of popularity index for the first half of the year include these titles, showcasing their broad appeal across different demographics. Li Jingsheng, Vice President of the China Broadcasting and Television Association, notes a significant shift in the landscape of 2024's first half dramas. No longer are there singular "mega productions"; instead,…
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