Chinese animation

In the realm of popular TV series for the second quarter, "Fox Spirit Matchmaker: Moon Red Arc" (hereafter referred to as "Moon Red Arc") undeniably claims a prominent position. Fans of Chinese animation eagerly anticipate the adaptation of a major IP into a drama, while enthusiasts of ancient puppetry rejoice in the arrival of fresh content. Followers of the cast cheer at the prospect of witnessing the "visual ceiling" of Yang Mi and Gong Jun in traditional costumes. Within the industry, there's considerable curiosity surrounding the debut application of virtual production technology in a domestically produced long-form drama. As various perspectives converge, "Moon Red Arc" has garnered significant attention since its premiere, with its collaboration with over 50 brands interpreted by netizens as a "crushing victory" in terms of commercial success. However, amidst the hype, the essence of a series remains its backbone. Many viewers, despite praising the first-class technical craftsmanship that crafts a fantastical world of folklore and integrates exquisite scenic designs with traditional cultural elements, find themselves at a loss when it comes to discussing the mediocre and thin storyline. At one point, sharp critiques of the "ancient puppet vase" began circulating widely. Behind this lies the inherent…

"New Gods: Yang Jian" is one of the best Chinese animated films to watch this year, based on solid animation production standards and a strong Chinese art style. "New Gods: Yang Jian" is an animated film produced by Light Chaser Animation, directed by Zhao Ji, and featuring the voices of Wang Kai, Li Lanling, and Ji Guanlin, and was released in mainland China on August 19, 2022. The film tells the story of Yang Jian, who has fallen on hard times due to the third truth-seeing eye hurt, and his nephew Chen Xiang, who is eager to save his mother, as they go on a thrilling fantasy adventure together. In its first three days of release, the film has grossed more than 100 million RMB and the cumulative box office has now exceeded 200 million RMB. Why did audiences have such high aspirations for "The New Gods: Yang Jian"? It stems from the solid market foundation laid by its production company, Light Chaser Animation, and previous works. In 2019, "White Snake: The Origin" made a box office of 468 million RMB, and in 2021, "New Gods: Nezha Reborn" and "White Snake 2: Green Snake" made 456 million RMB and 580…

In the realm of Chinese animation, where creativity and storytelling converge, a new series has emerged to captivate audiences with its blend of modern intrigue and ancient mysticism. "Golden Silkworm Chronicles," adapted from the acclaimed novel "Miao Jiang Gu Shi" by Nan Wu Jia Sha Li Ke Fo, has made its grand entrance onto Youku Anime, promising viewers an exhilarating journey into a world where supernatural powers and urban life collide. At the heart of "Golden Silkworm Chronicles" lies a narrative steeped in the rich tapestry of Miao ethnic culture and the allure of supernatural abilities. The story centers around Lu Zuo, a young man thrust into the tumultuous realm of these powers after inheriting the mantle of the "Golden Silkworm," a title bestowed upon him by his grandmother. Set against the backdrop of a bustling modern city, Lu Zuo's journey unfolds with unexpected twists and turns, drawing viewers into a universe where ordinary lives intersect with extraordinary destinies. Unlike traditional Chinese animation themes centered on cultivation and martial arts, "Golden Silkworm Chronicles" pioneers a new narrative trajectory with its focus on urban supernatural fantasy. This distinct choice not only broadens the genre's appeal but also injects fresh vigor into…

In the past 40 years, China has been the main market for exporting Japanese and American animations. However, in recent years, Chinese animation works have gradually gained attention in the international market. In 2018, the first Chinese original animation series "Scissor Seven" was launched on Netflix and made its way overseas. After being simultaneously broadcasted in over 190 countries and regions worldwide, the entire animation market has accelerated its pace in going global. In 2019, "White Snake" was nominated for the Feature Film competition unit at the Annecy International Animated Film Festival in France. In the same year, the phenomenal work "Ne Zha" was released in North America and achieved a box office of 3.69 million dollars, setting a new record for the distributing company. In 2021, "I Am What I Am" participated in the largest animation festival in North America, the AIF Animation Film Festival. This summer, the domestic animated film "Chang An" received both critical acclaim and box office success overseas. In addition to an increasing number of Chinese animation works being available on mainstream international media platforms and attracting attention from the global market, various Chinese video platforms have also made moves to enter the international market.…