China Daily

Source: China Daily According to data from people.cn, Chinese hanfu consumers surpassed 2 million in 2018, tripling the level of 2017. A recent report from Guangzhou-based consultancy iiMedia Research estimated that by 2021, China’s hanfu fans will reach 6.89 million, and the hanfu sales volume will total 10.16 billion yuan ($1.58 billion). Popular Hanfu Currently, there were more than 3,000 registered hanfu-related enterprises in China, among which over 60 percent were registered in the past five years, data from business information provider Tianyancha showed. Guangzhou-based bespoke hanfu manufacturer, Minghuatang, is known as the “Hermes of hanfu.” Data from Minghuatang’s official website on May 17 showed that the customer service is busy handling orders submitted on May 11, and the tailoring period has been scheduled to mid-March 2022. Apart from high-end markets, inexpensive hanfu is also popular. Data from Alibaba’s Taobao platform showed that hanfu that are priced between 100 yuan and 300 yuan took up over 60 percent of sales, while those over 500 yuan accounted for roughly 30 percent of sales.   Why Hanfu became popular Zhang Yi, the chief analyst at iiMedia Research, said during an interview with online fashion media Vogue Business, that from a niche hobby…