Chengdu

At 12 a.m., the lights are still on at Zhi Yue Hanfu Studio. "Chengdu Hanfu cultural event to be considered our debut, we had to come up with a masterpiece and try to make a splash at the exhibition." Lan Xiu said, one of the founders of Zhi Yue Hanfu. She took out a tape measure and measured on the finished hanfu garment. She mentioned that Zhi Yue has not been investing much in publicity, and that they have participated as judges in almost all of the past few major national hanfu shows, so this year has been an extraordinary year for them as well. "We intend to participate in this Hanfu Festival as merchants and kind of give ourselves a chance to showcase it." Lan Xiu and others founded Zhi Yue Traditional Clothing in 2018, whose hanfu product patterns and shapes are mainly based on cultural heritage materials as reference, insisting on focusing on original hanfu development. "Although our brand was established not long ago, we almost all have more than ten years of experience in making hanfu". Lan Xiu's team has been deeply rooted in the hanfu industry for many years since the early days of its creation,…

From November 22, 2003, Mr. Wang Letian, a private citizen, wear the traditional costume of the Han nation and walk on the street. Wang Letian's action has been widely spread and has received a lot of support and response, and has set off a wave of the Hanfu movement in the country. In addition to the widespread of Hanfu enthusiasts, the Hanfu movement is also helped by Hanfu merchants. Today, we will tell you the story of Hanfu merchants "Chonghui Han Tang (重回汉唐, Back to Han Tang)" and see how they have developed from opening the first Hanfu store to becoming the Hanfu head business in China. The history of the development of the offline stores of Chonghui Han Tang can almost be seen from the changes in the Chinese Hanfu industry. 2006, the first offline store of Chonghui Han Tang was opened in Wenshufang, a commercial street in Chengdu, with less than 20 pieces of Hanfu hanging in a 30 square meter storefront. Over the past ten years, Chonghui Han Tang has opened more than 30 directly-managed stores and more than 100 agency stores, covering almost every provincial capital city in China. The store in Wenshufang, because of its…

From Hanfu photographer to Hanfu KOL, let's hear what changes the Hanfu has brought to Fengfeng‘s life. At 7:28 a.m. on October 4, Fengfeng (风疯) posted a social media update with a picture of an airline ticket, departing from Chengdu with the destination of Changzhou, Jiangsu province. Just the day before, on the afternoon of October 3, he had just participated in a well-known runway show in the Hanfu-themed pavilion of the 2020 IGS-Chengdu (International) Digital Entertainment Expo in Chengdu. Fengfeng has lost count of the number of Hanfu activities it has participated in this year, follow just follow the schedule, Shanghai, Beijing, Hangzhou, Ningxia, Chongqing, Jiaxing. On average, half of a month is spent running around the country, sometimes as a model for a Chinese dress show, sometimes as a judge for a Chinese dress event. "Feeling a little overwhelmed with my body." He laughs, but on the other hand, it shows that Hanfu is becoming more and more accepted and loved. "Nowadays, a lot of Hanfu societies are organizing large Hanfu events, and there are actually more and more models, businesses and fans of Hanfu, which I think is a good promotion for the development of Hanfu." The…

Recently, the 2nd China Chengdu International Hanfu Cultural Event - Fashion Festival Branch Tour came to Xiling Snow Mountain, where many Hanfu lovers went to Scenic Area and Mountain Ski Resort to visit, experience, and tour the top of Chengdu and overlook the "Park City under the Snow Mountain". At the event site, more than 30 participants dressed in Chinese hanfu costumes started from the scenic square, went through the ski resort, and took the cable car to the top of the mountain. During the procession, Chen Guangxian, 67 years old, also wore hanfu to visit today, because the look like Du Fu, attracted a large number of tourists to take photos. In line with the principle of "postponement, but no disruptions", the 2nd China Chengdu International Hanfu Cultural Event 2021 will continue to be held in 2022.

In recent years, Hanfu culture has formed a new trend among Chinese young people, such as Hanfu parades, Hanfu dances, Hanfu fashion shows,s and so on. Recently, the theme forum of “culture Tianfu, fashion Chengdu” and the Hanfu culture festival held in Chengdu have had a great impact. At the event site of the Hanfu Culture Festival, various Hanfu shows were staged in turn, including Hanfu of the Tang Dynasty – Qixiong Ruqun, Beizi Hanfu of the Song Dynasty, Jiaoling Ruqun of the Jin Dynasty, etc. Everyone put on their favorite traditional Hanfu. Walking in this street, it seems that they have a feeling of crossing time and space, and also shows the charm of “The first city of Hanfu” in Chengdu. At the event site, the planning of “Hanfu characteristic street”, one of the characteristic projects of Manjusri square, was officially released – it is planned to introduce 20 brand Hanfu institutions. This will be China’s first Hanfu characteristic cultural street integrating “R & D, design, display, sales, leasing, makeup photos, and experience”. Why did China’s first Hanfu characteristic cultural street settle in Chengdu? Historically, Chengdu has been known as the “Land of silkworm clusters” since ancient times. Sichuan…

Hanfu models are arguably the luckiest of all, as they are always the first to try on the latest hanfu and take beautiful photos. But becoming a good hanfu model also takes a lot of hard work. Modern Hanfu found four hanfu models and let's hear their stories.   No.1 A Shang (阿尚) I am a college student studying drama performance, and I chose to join the hanfu modeling industry in my freshman year because I wanted to gain more shooting experience to better train myself and to reduce some economic pressure for my family, and I had participated in some aspects of modeling work. When I first joined the hanfu modeling industry, I thought hanfu modeling was the same as print modeling, but then I realized that I had to have my own "Yun Wei (韵味, charm)" to make it work. And the outside world's opinion about hanfu is really too single, each hanfu model as a "show" on stage for a minute or even a dozen seconds, may have to do a full month or two months of preparation off stage. From the understanding of the costume, to the selection of the overall style, to the design of…

The 7th Chengdu Hanfu Festival, a grand gathering of traditional and modern, fashionable and cultural Hanfu enthusiasts, has become a business card for the inheritance and development of Chengdu's traditional culture. In this one-day festival, thousands of Hanfu enthusiasts from all over the world gather in Wenshu Fang, a cultural landmark in Chengdu, to celebrate this Hanfu-themed festival. Hanfu, as an important part of Chinese traditional culture, attracts more and more young people with its unique charm and beauty. The Chengdu Hanfu Festival provides a platform for Hanfu enthusiasts to showcase themselves. Led by the Tang Dynasty costume ladies as the overall leader, four main theme formations, as well as Chengdu's characteristic panda parent-child formation and 19 club formations, begin the grand Hanfu parade. Here, people can appreciate various styles of Hanfu, from the Qinhuan Quju to the Ming Dynasty ceremonial dress, and even the armor from different dynasties, which is truly a feast for the eyes. These exquisite Hanfu not only showcase the aesthetic of Chinese traditional culture, but also convey the rich traditional culture and history of the Han ethnic group. In addition to Hanfu displays, the Chengdu Hanfu Festival also hosts a variety of cultural activities. The…

If there existed a chronology of hanfu revival in Chengdu, it would include Lü Xiaowei, who founded China's first hanfu store in 2006 - Chong Hui Han Tang. And, the female photographer who launched the "Travel with Hanfu" campaign online in 2014, Dang Xiao Shi (当小时). She became popular because of hanfu, and was controversial because of hanfu, and now this highly individualistic oriental photographer has put down her camera, and returned with the oriental element brand "Xu Mi Ge (须弥阁)".   Controversial for taking beautiful hanfu photos Born in Chengdu, Sichuan province, 33-year-old Dang Xiao Shi, looking back on her love affair with Chinese hanfu costume, she is overwhelmed with emotion. In 2014, Dang Xiao Shi was invited by a friend to travel to Nepal to take her wedding anniversary photos. Dang Xiao Shi, who was already well known in the hanfu community, proposed a hanfu theme, considering the novelty of the subject matter, and to her surprise, the photos caused a stir as soon as they were released. Immediately afterward, Dang Xiao Shi started the "Travel with Hanfu" campaign. She traveled to Iceland, Spain, Italy, and 14 other countries with her hanfu. However, as Dang Xiao Shi's popularity…

Like hanfu models, hanfu photographers are the ones who have the easiest access to the latest hanfu styles. Compared to the early days of the Hanfu revival, the reason why we, nowadays, can see photos of varied styles and beautiful hanfu is very closely related to the hanfu photographers. Modern Hanfu found four hanfu photographers and let’s hear their stories.   Mr. Qian Xi (浅溪先生) Hello everyone, I'm Qian Xi, a Chengdu-based office worker with a sideline in photography, and I define myself as a dream maker. From the beginning of college in 2017, I was influenced by ancient songs and took the road of shooting hanfu. Although my job is relatively stable, I also lost a lot of opportunities to go out and shoot, basically only shooting in Chengdu and participating in online training.   Even so, it didn't affect my love for hanfu and photography, and I would go planning to do hanfu photography whenever I had time. I have been trying to find my own "tag" because I am working and have few opportunities to shoot and create. Since the end of 2018, I've been trying to use Photoshop to create scenes that don't exist in reality…