Certainty

Since the premiere of "Joy of Life Season 2," the drama's popularity and discussion levels have soared, leaving other shows behind. Scenes such as the Baoyue Lou and Fan Xian's wedding have continued to be hot topics, with Tencent's peak heat index breaking the 34,000 mark, solidifying its reputation as the "drama king." From the first season of "Joy of Life" in 2019 to the second season five years later, the consistently high levels of discussion and viewership prove the success of "Joy of Life" as a male-oriented IP adaptation. More notably, the second season featured a large number of customized advertisements, demonstrating the market's successful bet on its hit status, adding commercial certainty to such male-oriented IP adaptations. Before "Joy of Life," adaptations of male-oriented dramass had not achieved landmark success. Many male-oriented dramas, after adaptation and airing, did not perform as expected, either due to issues with the plot adaptation or production quality. Therefore, examining the success of "Joy of Life" can outline a replicable commercial path for successful adaptations of male-oriented dramass. The double success of "Joy of Life" over five years has reignited market expectations for male-oriented dramas dramas. Who will be the next drama king?…