Carnival

On the evening of October 25, the Wuzhen Theater Festival, which lasted for a duration of zero days, kicked off. According to data from Mafengwo, as the opening approached, the keyword "Wuzhen Theater Festival" saw its popularity rise by 37%. On the day of the opening, it became the most searched keyword under the destination "Wuzhen". In fact, as early as August when tickets were released online for the theater festival, fans had already started their carnival. Tickets for 28 performances across 4 shows sold out within 2 hours, with some popular plays even being snapped up instantly. Data from Mafengwo also showed that hotel prices generally saw a significant increase on the eve of the opening of the Hanfu Culture Week, with many hotels experiencing price hikes of 200% to 400%. Notably, participants in these cultural brand events have demonstrated a clear trend towards younger demographics, with the post-90s generation and even post-00s students making up the main consumer group for such activities. At the same time, visitors tend to stay longer at their destinations during these events. On regular days, the most popular products for destinations like Xitang and Wuzhen are often day tours departing from nearby cities.…

The 9th annual Xitang hanfu culture week is coming up in a couple of months. Every year, it is held from the first of November for four days straight. The xitang hanfu festival is one of the biggest events of the year for hanfu enthusiasts. This festival is held in Xitang water town, Jiaxing, Zhejiang where there are ancient sights and sceneries. The town itself is like an ancient town. A remarkable feature is the long river in the middle where people ride ancient looking boats wearing hanfu. The Xitang hanfu festival is a place where all attendees can show off their beautiful hanfu. At the festival, there are many fun things to do and see. There are parades, carnival, hanfu shopping, archery exhibitions, fashion runaway, and more. There is also an event where exquisite ancient looking floats float down the river while the people inside wave. Those people also wear hanfu and have different themes. There is also a ton of shopping there. Stores sell hanfu and accessories for the event. This is also the place to make some friends with the same interests.Through this festival, you can be transported back to ancient times.

The history of the Shangsi Festival dates back to ancient times, and in the ancient China, Shangsi had already become a large-scale folk festival. With the arrival of spring and clear, bright scenery, people would step out of their homes, gather by the water, and participate in rituals to purify and dispel inauspicious energies. According to historical records, the Shangsi Festival was already popular during the Spring and Autumn Period. The term "Shangsi" first appeared in Han Dynasty literature. This festival had a unique custom before the Han Dynasty, serving as a carnival organized by the government for young men and women. The "Zhou Li • Di Guan • Mei Shi" recorded, "In the middle of the spring month, men and women were ordered to gather. At that time, those who ran away were not restrained." The term "ran away" refers to young men and women meeting outdoors, and besides bathing by the riverside, romantic affairs during these gatherings were not considered a violation of customary norms. The Shangsi Festival is also associated with witchcraft activities aimed at warding off evil spirits using orchid-infused water. Orchids were considered spiritual entities with a fragrant aroma. Before conducting significant rituals, ancient people observed…

This summer, it is destined to be a carnival for Chinese ancient costume dramas. First, we had "Lord of Snow Eagles" and "Destined," followed by "The Longest Promise" and "Divine Destiny." And in the upcoming yet-to-be-aired dramas, we have highly anticipated hits like "The Legend of Shen Li" and "My Journey to You." It can be said that one masterpiece follows another, leaving audience overwhelmed. Especially after completing filming in March, "My Journey to You" quickly obtained its distribution license and officially passed the review process within a very short period. As a pre-produced drama slated for summer season lineup, it is expected to premiere in the middle or later part of the summer. With its excellent production quality, captivating storyline, and a cast full of talented individuals who possess exceptional looks, once it starts airing, it will undoubtedly set new heights for costume dramas. The Wuxia cdrama "My Journey to You" tells the story of rebellious young noble Gong Ziyu and spy Yun Weishan's journey towards growth as they both crave freedom. This marks Guo Jingming's directorial debut in television after achieving consecutive successes in the film industry. His talent has gained recognition from the industry at large. At…

The 10th Chinese National Costume Exhibition and Xitang Hanfu Culture Week will be held in Xitang on November 12, 2022. Lets take a look at the events that you absolutely can't miss this year.   Dynasty Carnival Zhou, Han, Jin, Tang, Song, Ming and other dynasties arrays come in order, like a scroll, depicting the appearance of history in detail. After the first ceremony, all the arrays in turn, with the rhythm, slowly march forward, armor arrays, parent-child arrays, etc. Each theme arrays have their own style. Rites and Music Exhibition & Hanfu wedding ceremony The Rites and Music Exhibition will hold traditional ceremonies such as the Rites of Worship, Rites of Archery, etc., showcasing the important components of China's excellent traditional culture and allowing participants to experience the charm of traditional rites culture in all aspects. During the cultural week, the traditional Chinese Hanfu wedding ceremony will be recreated on the riverbank of the ancient town, providing couples with a traditional wedding full of love in Xitang.   Xitang Hanfu Events This year's Xitang culture week will launch a number of events: Hanfu Voice, Dubbing Night, Script Entertainment Competition, Hanfu Rite Ambassador Selection, Oriental Aesthetics Makeup Art Friendship Tournament,…