Cao County

Summary Modern Hanfu, also known as New style Hanfu, originates from the traditional classical dress style of the Han ethnic group and retains its typical formal characteristics, but innovates by combining it with the diverse wearing situations and fashion aesthetics of the current public. The core features of modern hanfu are: innovation, openness, and contextual diversity. While retaining the basic forms and aesthetics of ancient hanfu, modern hanfu has gained more and more popular among consumers in recent years by innovating its design to fit modern people's dressing habits and aesthetics, making it an everyday look. With the return of traditional Chinese culture to the mainstream, there are more and more hanfu with new styles. From both the cultural and productive point of view, the future of the new style hanfu industry is very promising.   The basic situation of the modern Hanfu industry Modernization and daily use will drive the industry further The market size of the modern hanfu industry in 2021 is 1.4 billion dollars, up 6.4% year-on-year, slowing down relative to the past five years. This is partly because of the decline in the ability and willingness of consumers to purchase due to factors such as the…

Mamian skirt, Qixiong dress, and the hundred-pleat skirt; wearing traditional Hanfu has become a new trend in public attire in recent years, whether it be for sightseeing, wedding ceremonies, shopping, friend gatherings, and various other occasions. The "Hanfu craze" continues to rise, blending tradition with modernity, activating cultural resources, igniting the consumer market, and driving industrial development. In recent years, Hanfu has gradually gained popularity among the younger generation, with their youthful expression and fashionable presentation bringing Chinese traditional culture into daily life in a tangible and palpable form. The long-standing Chinese traditional clothing culture embodies a blend of Chinese aesthetic interests, reflecting not only a consumer choice but also the Chinese people's love for outstanding traditional culture.   Demand exceeds supply During the Spring Festival and Lantern Festival of the Year of the Dragon, the activity of "wearing Chinese costumes for free to visit the Confucian Temples" in Qufu City, Jining, Shandong, has been well received. Wang Chunling, a visitor from Liaoning, traveled a long distance with friends to play here, attracted by the lively atmosphere of night tours in the ancient city of Qufu and folk performances, and dressed in Hanfu to join the parade. This year, garments…

In the heart of Cao County, a quiet revolution has been underway, transforming the fortunes of its youth through an unexpected avenue: Hanfu, traditional Chinese clothing. For decades, opportunities for young locals to break into wealth creation were limited without powerful connections or resorting to less savory means. However, against the odds, Qin Shuo carved out his path to success. From Factory Floors to Fashion In 2016, Qin Shuo, then 18, abandoned his studies and ventured to Beijing as a factory worker crafting paper boxes. The monotony pushed him to seek more fulfilling work, leading to a stint as a car salesman. Despite trying his hand at various roles, including selling Chery and Honda cars, he found himself dissatisfied and struggling financially. Returning home to Cao County in 2019, Qin Shuo stumbled upon an opportunity in Hanfu. Initially a sideline to earn extra cash, Qin Shuo quickly recognized the burgeoning demand for original Hanfu designs. His first attempt, albeit with a steep learning curve and initial setbacks, eventually paved the way for his entrepreneurial breakthrough. Seizing the Hanfu Market Qin Shuo’s early forays into selling Hanfu were modest, starting with a few designs sourced from friends. His persistence paid off…