Box office

This summer, the most anticipated film is undoubtedly "Creation of The Gods Ⅰ: Kingdom of Storms". Originally scheduled for release in the summer of 2020, this mythological blockbuster will finally meet audiences on July 20th. Although some industry insiders are cautiously optimistic about its box office performance, it cannot be denied that it has already raised audience expectations to their fullest. With the announcement of this large-scale investment movie's release date, another phenomenon is emerging: a resurgence of ancient costume films. Of course, "Creation of The Gods" is not alone in this trend. During the Shanghai International Film Festival, Beijing Baination released their film lineup which includes three costume films: Cao Dun's directed and Ma Boyong's scripted "Heroes of Dunhuang", Wu Youyin's self-written and directed "Sha Hai Zhi Men (沙海之门)," and “Su Wu”. Also during the same festival was when Bona Film Group Co announced twenty new films with historical themes including costume dramas such as “Fighting for Love”, “The Story of the Stone” & “The Legend”. If we include movies like last month’s poster-released "The Legend of the Condor Heroes: The Great Hero" and other films that have been rumored since last year such as"Zheng He Xia Xi Yang:…

In the past two months, the top projects in the film and television market have gathered. On August 31th, the total box office of summer Chinese films exceeded 20 billion yuan, breaking the record for domestic box office in the same period of history. Moreover, four films: "Lost in the Stars", "Never Say Never ", "Creation of the Gods Ⅰ: Kingdom of Storms" and "No More Bets" all surpassed 2 billion yuan at the box office. At present, it is expected that the final total box office for this season will reach 21 billion yuan. On the other hand, the drama market lagged a little behind the movie market, especially after entering July when there was a concentration of top dramas; only "Lost You Forever" and "Mysterious Lotus Casebook" achieved explosive data. To some extent, having a concentration of popular projects can help boost market activity and potentially create blockbusters. By looking at how movies and dramas perform, we may be able to understand specific situations within both industries from an industry perspective as well as from a market point of view. Given that Chinese film and television companies are generally choosing to focus on both movies and TV dramas…