Border

Summary Modern Hanfu, also known as New style Hanfu, originates from the traditional classical dress style of the Han ethnic group and retains its typical formal characteristics, but innovates by combining it with the diverse wearing situations and fashion aesthetics of the current public. The core features of modern hanfu are: innovation, openness, and contextual diversity. While retaining the basic forms and aesthetics of ancient hanfu, modern hanfu has gained more and more popular among consumers in recent years by innovating its design to fit modern people's dressing habits and aesthetics, making it an everyday look. With the return of traditional Chinese culture to the mainstream, there are more and more hanfu with new styles. From both the cultural and productive point of view, the future of the new style hanfu industry is very promising.   The basic situation of the modern Hanfu industry Modernization and daily use will drive the industry further The market size of the modern hanfu industry in 2021 is 1.4 billion dollars, up 6.4% year-on-year, slowing down relative to the past five years. This is partly because of the decline in the ability and willingness of consumers to purchase due to factors such as the…

During the Chinese New Year of 2019, Manchester City F.C. came to Linyi, China. And spent the Spring Festival with Chinese fans and experienced ancient Chinese football: Cu'ju(蹴鞠). This is a cross-border football exchange between time and space! The famous star Bernardo Silva, wearing a Chinese Hanfu Costume, celebrates the Chinese people in the most innovative way! When Hanfu & Manchester City F.C team's prints are combined, it can be seen that Hanfu can not only appear on ceremonial occasions, but also in the vibrant football field. In such a cross-border friendly exchange, more people will discover about Hanfu. This is a traditional national costume that has been passed down for thousands of years and is constantly accumulating and rejuvenating.Let’s take a look at the handsome photos of Manchester City F.C with Hanfu.