Pinduoduo, which has quickly attracted consumers with its price advantage, has become an important channel for online sales of Hanfu. According to the 2020 Hanfu Consumption Trend Insight Report, it is estimated that 450 million people in China will become potential Hanfu consumers. The main channels for Hanfu consumption are e-commerce platforms such as Tmall and Pinduoduo, followed by physical stores. Data from the Pinduoduo platform shows that in the first half of 2020, niche apparel categories saw significant growth, with Hanfu, JK uniforms, and Lolita dresses ranking as the top three niche apparel categories. Among these, the sales of original Hanfu grew the fastest, increasing 30 times year-on-year compared to 2019. Sales data from different cities also show that the Hanfu market, previously concentrated in first-tier cities, is being brought into more lower-tier markets by Pinduoduo. According to the 2020 Hanfu Consumption Insight Report released by the First Financial Business Data Center, the proportion of Hanfu sales in fourth-tier cities has been increasing annually in recent years.
At 8 AM on June 9th, Pinduoduo's official live broadcast for apparel will feature a “Fairy Descends.” Pinduoduo has collaborated with Dunhuang Mogao Grottoes murals and Cao County Hanfu to launch the exclusive new product line “Pinduoduo Hanfu × Dunhuang Murals,” bringing the inaccessible fairies from the murals to vivid reality. At that time, Hanfu industry influencer “Jellyfish” will act as the “Pinduoduo Hanfu Recommender” to introduce the new products and will also draw lucky winners for free orders during the live broadcast. Users need only open the Pinduoduo app and search for “666” to enter the special page.
New Hanfu images for women can be found at Huobutou New Women's Apparel Wholesale Network, where all new wholesale sources come from core women's apparel industrial zones such as Hangzhou Sijiqing, Guangzhou Shilu, Wuhan Hanzheng Street, Changshu, Shenzhen, and South Korea. Welcome to wholesale and join as a physical store. We also support free wholesale for WeChat business, Taobao, Pinduoduo, Douyin, Kuaishou, and other small shops, with 8-day no-questions-asked returns and exchanges, ensuring worry-free after-sales service. For new Hanfu images, visit Huobutou Women's Apparel Wholesale Network.
For wholesale Hanfu women's apparel, choose Huobutou Women's Apparel Wholesale Network, where all wholesale sources come from core women's apparel industrial zones such as Hangzhou Sijiqing, Guangzhou Shilu, Wuhan Hanzheng Street, Changshu, Shenzhen, and South Korea. Welcome to wholesale and join as a physical store. We also support free wholesale for WeChat business, Taobao, Pinduoduo, Douyin, Kuaishou, and other small shops, with 8-day no-questions-asked returns and exchanges, ensuring worry-free after-sales service. For wholesale Hanfu women's apparel, visit Huobutou Women's Apparel Wholesale Network.
For example, in July 2020, Pinduoduo launched a week-long National Trend Market event. Apparel categories represented by Hanfu were featured in several themed sections on the Pinduoduo platform, including the Ancient Style Time Travel Pavilion. To further promote Hanfu beyond its niche, Pinduoduo planned various marketing activities such as official billion-subsidy promotions and group-buying discounts for thousands of people, attracting many consumers' attention. At the beginning of this year, during Pinduoduo's “New Year's Garment Festival,” “Ox Year Limited Edition Hanfu” stood out among many clothing items, achieving notable sales growth in the niche apparel category. In March, Cao County, the largest Hanfu production base in China, held a Hanfu live broadcast, where County Magistrate Liang Humin appeared in a red Hanfu outfit. This was a joint live broadcast session organized by Pinduoduo and multiple Hanfu manufacturers. Within just half an hour of the broadcast, over 3,000 sets of Hanfu were sold.
Meanwhile, these national trend IPs are constantly exploring various channels to reach new consumer groups. This year, seven of the world's top museums, including the Metropolitan Museum of Art, have started live broadcasts on Pinduoduo. The Palace Museum's brand, Palace Stationery, has officially entered Pinduoduo. Dunhuang Murals have collaborated with Pinduoduo to launch co-branded Hanfu. Many provincial and municipal “Intangible Cultural Heritage” pavilions have also moved onto Pinduoduo. Pinduoduo has gradually become a hub for national trend IPs and a must-visit place for new consumers to explore trends.
The reason why Pinduoduo offers relatively cheaper goods is mainly due to its group-buying model. If you want to purchase discounted items on Pinduoduo, you need to gather your relatives and friends to buy together. Due to the large number of people buying together, the price of the item naturally becomes much cheaper. Moreover, as more and more people come to Pinduoduo to shop in groups and bring their own circles along, Pinduoduo has rapidly gained popularity and developed into a robust platform in just a few years. htys9090, for specific channels, please add me.
At 8 AM on June 9th, Pinduoduo's official live broadcast for apparel will feature a “Fairy Descends.” Pinduoduo has collaborated with Dunhuang Mogao Grottoes murals and Cao County Hanfu to launch the exclusive new product line “Pinduoduo Hanfu × Dunhuang Murals,” bringing the inaccessible fairies from the murals to vivid reality. At that time, Hanfu industry influencer “Jellyfish” will act as the “Pinduoduo Hanfu Recommender” to introduce the new products and will also draw lucky winners for free orders during the live broadcast. Users need only open the Pinduoduo app and search for “666” to enter the special page.
“Where did I buy my Hanfu? Just screenshot and search on Pinduoduo.” Standing in front of the camera, 22-year-old Qian (a pseudonym) introduced small accessories while wearing Hanfu. Since the beginning of this year, she and her 8-year-old cousin have been working as Pinduoduo streamers in Xiamen, each broadcasting for 4 hours a day. Five years ago, she didn't even know what Hanfu was, but now she owns two wardrobes full of Hanfu. In fact, Pinduoduo has also become one of the main channels for Hanfu sales.
Since the “National Trend Year” in 2018, national trend culture has increasingly gained popularity among young consumer groups. Pinduoduo has gradually become a hub for new national trend launches and artistic cultural creations. This year, seven of the world's top museums, including the Metropolitan Museum of Art, have started live broadcasts on Pinduoduo. The Palace Museum's brand, Palace Stationery, has officially entered Pinduoduo. Now, Pinduoduo has collaborated with Dunhuang Murals to launch co-branded Hanfu. The new e-commerce platform has become an essential medium for major cultural and creative national trend IPs to showcase the beauty of Chinese culture to new audiences.