To promote the essence of Hanfu and provide a platform for Hanfu enthusiasts to showcase their confidence and beauty, enriching the cultural surroundings of films, we aim to discover and reserve excellent film and television actors for the western film industry. We also select and sign potential film and television artists. Every year, during the most beautiful April when spring flowers are in full bloom, we hold a Hanfu show event, which has received high praise from many literary and artistic enthusiasts and has formed a brand cultural activity for Hanfu culture. Wearing our Han Chinese attire, we revitalize our country of etiquette. This year marks the fifth Hanfu show event, and we look forward to expressing our best life with the charm of Hanfu.
The organizers of the event carefully planned a series of themed activities, including a Hanfu parade, a Han-style market, a Hanfu exposition, a Hanfu fashion show, Han dance, and folk music performances. As the place where the “Seven Sages of the Bamboo Grove” once lived in seclusion, the YunTai Mountain Hanfu Flower Festival specially planned bamboo grove-themed stage shows and water shows featuring the “Seven Sages of the Bamboo Grove.” Seven Hanfu influencers transformed into the “Seven Sages of the Bamboo Grove,” recreating the elegance of the Wei and Jin scholars, allowing visitors to deeply experience the spiritual essence of YunTai Mountain's natural and cultural landscape.
The Dunhuang Desert National Style Show, although it was a highlight, as a large-scale brand event, its impact was insufficient. It did not fully utilize media and celebrity resources, and there is room for improvement in the selection of partners. On Douyin and Weibo, the nearly billion-level impact needs optimization for offline store traffic and the flow to Congyi Hanfu (From Hanfu). The current status of Congyi Hanfu (From Hanfu) cannot effectively capture the traffic. Additionally, the content itself, the Dunhuang Desert National Style Show has already started at a relatively high point. If the brand wants to regularize large-scale national style shows, more resources and efforts need to be invested in content creativity for subsequent events. Of course, another direction for the Dunhuang Desert National Style Show is to follow the IPization of Tang Gong Night Banquet. Recently, Tang Gong Night Banquet has collaborated continuously with Walmart and Caoliangmu (a domestic cosmetics brand).
At the community square, the community used flowers as a medium to add fragrance and color to Wuchang Ancient City. The event featured nine characteristic projects: “Ancient Elegance” Hanfu Show, “Flowers in Bloom” Flower Art Show, “Tea Fragrance” Tea Hundred Games, “Floral Beauty” Face Stickers, and “Fragrant Wine on Flower Day” Drinking Flower Deity. By combining traditional culture with community culture through the themes of flower appreciation, play, and encounters, residents could see, touch, and hear, enhancing the charm of ancient city culture through interactive experiences.
In the afternoon, the “Beautiful Guang'an City, Ancient Style Riverside Road” Hanfu Show performance took the stage first. The scene was filled with cheers and excitement, as everyone “traveled” through the historical river to meet the “Hanfu Show” in a beautiful encounter. The event focused on the word “traditional,” using traditional etiquette and attire as entry points, integrating elements of traditional culture to celebrate the harvest of Long'an Pomelo. Through Han music, Han dance, and Sichuan Opera performances, the audience enjoyed programs such as the Blessing Ceremony for the Pomelo, intangible cultural heritage performances like “Playing Cattle” and “Dynasty Hanfu Show,” and guzheng ensemble performances like “Evening Song of Fishermen” and “Spring River Moonlit Night,” creating a unique and lively celebration that showcased the spirit of Guang'an in the new era of rural revitalization.
The organizers of the event carefully planned a series of themed activities, including a Hanfu parade, a Han-style market, a Hanfu exposition, a Hanfu fashion show, Han dance, and folk music performances. As the place where the “Seven Sages of the Bamboo Grove” once lived in seclusion, the YunTai Mountain Hanfu Flower Festival specially planned bamboo grove-themed stage shows and water shows featuring the “Seven Sages of the Bamboo Grove.” Seven Hanfu influencers transformed into the “Seven Sages of the Bamboo Grove,” recreating the elegance of the Wei and Jin scholars, allowing visitors to deeply experience the spiritual essence of YunTai Mountain's natural and cultural landscape. Tourism Guide
Yangtse Evening News Network, September 3 (Reporter Dong Wanyue): Five elderly residents, dressed in Hanfu, joined 25 young women wearing beautiful Hanfu to kick off the Mid-Autumn Hanfu Ancient Costume Show feast. Today is the Mid-Autumn Festival, and Langshi Changqingteng Wumadu Station held a “Timeless, Era Show” Mid-Autumn Hanfu Ancient Costume Show. The elderly residents, family members, and staff of Wumadu Station gathered together to enjoy the Hanfu walk and the elderly traditional craft exhibition. Officials from Gulou District Health Commission, Baotaqiao Street, and Mufushan Street also attended the event.
Within 6 months, the party plans to co-host the “IGS × Firefly × Huachang Jiuzhou” Hanfu Fashion Show + Hanfu Exhibition event. The organizing committee will provide free standard booths or special booths of the same size as the original Hanfu Fashion Show for merchants who participated in the first walk of the Huachang Jiuzhou Huachang Show Classic · Huachang Fashion Show on October 3rd in the upcoming “IGS × Firefly × Huachang Jiuzhou” Hanfu Fashion Show + Hanfu Exhibition. Additionally, the organizing committee will cover the hotel accommodation costs for two employees of these merchants.