Wearing silk shoes, a tortoiseshell headdress, flowing white silk around the waist, and moon-shaped earrings, these are lines from a poem describing an ancient beauty. Do you want to know what hairstyles ancient beauties wore? Below is a compilation by the Learning Network; Image source: Weibo @Qianlingye. This butterfly knot hairstyle has appeared in many Tang Dynasty costume dramas. Dilraba wore this hairstyle in “Long Song,” which was the look Li Changge had when she entered the Taoist temple in the drama. Many classical beauties love this Hanfu traditional costume hairstyle, and because of the texture created by this Hanfu traditional costume hairstyle, it will highlight your gentleness…
How to tell if Hanfu is authentic? Follow several Hanfu stores on Weibo, they usually tweet about new arrivals, so you'll know if someone copies a design later on, and avoid being misled. Just by looking, without understanding the marketing strategies of Hanfu sellers, it's hard to distinguish, as some knock-offs can be made with materials similar to the original. The good Hanfu stores are well-known among enthusiasts. If you like Hanfu, do more research before buying, there are many issues such as traditional costumes, Han elements, studio photos, questionable designs, and knock-offs. To avoid wasting money, spend more time on Weibo.
How to achieve breakthroughs in Hanfu marketing through the most convenient means? Leveraging established IPs might be a good choice. Collaborations with ancient-themed mobile games or costume dramas have become a consensus within the Hanfu community. Data shows that over 60% of people have come into contact with Hanfu culture through costume dramas. In this process, social media platforms like Douyin, Weibo, and Bilibili have played a role in promoting Hanfu; in addition, WeChat public accounts, Tieba, forums, etc., have also played a significant role in attracting potential customers.
Data shows that over 60% of people have come into contact with Hanfu culture through costume dramas, and visual social media platforms like Douyin, Weibo, and Bilibili have played a role in promoting Hanfu. According to statistics, as of June 6, 2019, there were nearly 200 topics related to Hanfu on Douyin, with the top Hanfu topic having 764,000 posts and a cumulative play count of 20.94 billion times. On Weibo, the topic “Hanfu” has been discussed 2.94 million times and viewed 2.2 billion times. From earlier platforms like Tieba and Weibo, to today's Bilibili and Douyin, these platforms have gathered many young people who enjoy expressing their individuality, and the boundaries of Hanfu culture have continuously expanded, entering the mainstream.
With the popularity of Hanfu culture in recent years, ancient-themed photography has become prevalent. Seeing Hanfu photos shared on social networks like Weibo, girls' hearts are stirred, and they all want to have beautiful ancient costumes. Coupled with deliberate marketing by some businesses, slogans like “a girl must take an ancient costume photo at least once in her life” and “you won't know how beautiful you are until you try an ancient costume” have been advertised on WeChat Moments for a long time. Gradually, ancient-themed photography seems to have become something every girl must do. Of course, some girls genuinely love it, but most girls have become victims of marketing advertisements, like me.
Currently, there's a trend of Hanfu style, with some young ladies and gentlemen wearing Hanfu walking around bustling areas on platforms like Weibo, Douyin, and Kuaishou. People who like Hanfu often have a dream of ancient costumes, especially girls, who wear elaborate ancient-style Hanfu, creating an elegant and graceful atmosphere. Wearing Hanfu while shopping or traveling has become a unique landscape. Hanfu represents Chinese characteristics, such as embroidery and patterns. Traditional textile techniques, batik, and brocade attract those who love the Chinese aesthetic.
Sina Entertainment News – Produced jointly by Hainan Film and Television Production Center, Beijing Sunshine Shengtong Cultural Art Company, Beijing Dongwen Investment Management Co., Ltd., Bona Film Group, Tianjin Zhiling Film and Television Investment Co., Ltd., Beijing Dajie Tangren Film and Television Media Co., Ltd., and others, directed by renowned director Xu Xiaoming [Weibo], starring Hu Jun [Weibo],佘诗曼[微博],蔡雯艳,吴樾[微博],唐国强[微博],高发[微博],马浚伟[微博],吕良伟[微博],巴森,哈斯高娃, the epic masterpiece “The Legend of Kublai Khan” recently won the Golden Angel Award for Outstanding Chinese TV Series at the Ninth China-US Film Festival. This award has once again highlighted the status of this grand production in the realm of historical dramas.
Most surveyed internet users have come into contact with Hanfu culture through channels such as costume dramas and social media; secondly, Hanfu promotion activities, news reports, and interest groups are also channels through which the general public comes into contact with Hanfu culture. Analysts from iiMedia Research believe that the return of cultural confidence is driving the popularity of traditional cultural products such as costume dramas, and the aesthetics promoted by costume dramas have increased interest in Hanfu culture. Additionally, since Hanfu is a culture that relies on visual appeal, the rise of visual social media platforms like Douyin, Weibo, and Bilibili has further helped promote Hanfu.
Sina Entertainment News – Recently, a “Brocade Ancient Costume High-End Show” was brought to us by the joint production of CHTONIC YANG, Fengjing Media, and Lehua Entertainment under Huace Kedun, directed by famous director Li Huizhu [Weibo], starring Tang Yan [Weibo], Luo Jin [Weibo], Wu Jianhao [Weibo], Mao Xiaotong [Weibo], Li Xin'ai, and others in the ancient legend “Bright Age.” Ten different styles of luxurious robes were presented, with various embroidered patterns blooming on the soft, cloud-like silk, bringing an instant sense of ancient elegance and refinement.
Data shows that over 60% of people have come into contact with Hanfu culture through costume dramas, and visual social media platforms like Douyin, Weibo, and Bilibili have played a role in promoting Hanfu. According to statistics, as of June 6, 2019, there were nearly 200 topics related to Hanfu on Douyin, with the top Hanfu topic having 764,000 posts and a cumulative play count of 20.94 billion times. On Weibo, the topic “Hanfu” has been discussed 2.94 million times and viewed 2.2 billion times. From earlier platforms like Tieba and Weibo, to today's Bilibili and Douyin, these platforms have gathered many young people who enjoy expressing their individuality, and the boundaries of Hanfu culture have continuously expanded, entering the mainstream.