Some people save money by making “mutual encouragement” appointments, while others spend money to book Hanfu photography studios. Panzi Women's Studio, established in 2003, started with “ancient style photography” and even applied for an IPO in 2020, aiming to be the first stock of commercial photo studios in China. However, even as a leading company in the industry, it cannot shake off the labels of “studio style,” “fairy style,” and “costume.” It has been criticized by traditional Hanfu enthusiasts. Panzi Women's Studio has nearly two thousand complaints on relevant complaint websites, mainly revolving around poor experience, unsatisfactory photo retouching, and诱导消费等问题。
Tangrenfang Intangible Cultural Heritage Skills Experience Base inherits and promotes the profound traditional Chinese art of Beijing silk dolls. Using silk dolls as a medium, it integrates intangible cultural heritage into people's lives. Meanwhile, Tangrenfang independently developed more than ten characteristic intangible cultural heritage manual experience courses (Tang dolls, indigo dyeing, embroidery, weaving, Hanfu experience, etc.). Through DIY activities (intangible culture + culture + handicraft), traditional cultural activities are made more diverse, lively, and interesting, combining education with entertainment, increasing people's comprehensive understanding of Chinese cultural connotations. The courses enhance the perception of artistic aesthetics, allowing people to deeply understand the charm of intangible cultural heritage while promoting traditional Chinese culture.
Panzi Women's Studio, which has been deeply involved in traditional culture for nineteen years, provided this issue's costume and venue support for the program. It hopes to convey Eastern aesthetics through a new reality show in a way that young people like, enhancing our national cultural confidence. It is reported that this is not the first time Panzi Women's Studio has collaborated with variety shows. Different from previous collaborations, this time, in addition to providing costume and venue support for the variety show, it also provided the first ancient costume shooting venue support. External data shows that Panzi Women's Studio's franchise stores have an area of 2000-4000 square meters, with a strong ancient style element in the store decoration, also meeting some small scene ancient costume film shooting conditions. This means that Panzi Women's Studio's future business lines may extend to the film and entertainment industry, providing professional costume and venue support to the film and entertainment industry.
Recently, the well-known Chinese cultural photography brand Panzi Women's Studio announced its collaboration with its Hanfu brand Cong Fu Shi to officially enter the billion-dollar Hanfu market and invited famous artist Zhang Tian'ai to be the celebrity experience officer of Panzi Women's Studio. It is reported that since completing Series C financing in 2018, Panzi Women's Studio has maintained a strong growth momentum in the main ancient costume portrait field. At the same time, combined with the needs of young people, it launched an online photo studio “instant costume change” in cooperation with Tiantian Pitu, capturing the mobile market. It also launched a series of personalized phone case customization services based on the personalized needs of young users and other strategic market layouts.
Started with ancient costume photography, but not stopping there. Yang Jian revealed that the future goal is to create a platform or industrial chain for Chinese lifestyle. Now, Panzi Women's Studio has started developing its own Hanfu brand and built a clothing factory. Secondly, it will promote ancient style photography in popular tourist destinations such as Lijiang, Wuzhen, and Fenghuang, combining local ancient style hotels to launch some ancient style photography tourism products. At the same time, it will use Douyin's matrix accounts to produce some short ancient costume micro-dramas.
Entering the scenic area, following the guide signs of the national trend culture market can quickly reach the site, with dozens of merchant stalls lined up. Tangrenfang silk doll, Xiong's cloisonné, Tongzhou ancient sculpture, Beijing flip flower, shadow play, old Beijing sugar painting and other intangible cultural heritage projects, Yonghefang old Beijing kouzhi box, Yifengyuan snacks and other specialty foods, Jingzuo mortise and tenon, Peking Opera mask, Grand Canal gift and other cultural and creative derivative products all attracted people to stop and select purchases. In the interactive area, there are not only traditional games such as painting kites, guessing riddles, cuju, and archery, but also scenes such as Jiangnan water town, scholarly academy, peach blossom source, etc., satisfying people's needs for taking photos in ancient costumes.
有人省钱约“互勉”，还有人花钱约汉服摄影机构。成立于2003年的盘子女人坊以“古风摄影”发家，还在2020年申请IPO，冲击国内商业影楼第股，可即便是行业头部公司也甩不掉“影楼风”“仙女风”“古装”的标签，被汉服形制党诟病。盘子女人坊在相关投诉网站上有近两千条投诉，主要围绕体验差、修图不满意、诱导消费等问题。汉服圈子：火爆与乱象并存
2. Besides originality, super IPs are also essential. In 2017, Panzi Women's Studio joined hands with Alibaba Pictures to become the only designated partner for ancient costume theme shooting of the film version of “Eternal Love.” It invested in purchasing the usage and shooting copyright of ancient costumes and co-shot a series of the same name as the movie. Later, Panzi Women's Studio bought out many popular ancient costume film and television IPs such as “Ruyi's Royal Love in the Palace,” “The Legend of Fuyao,” “Knowing Whether or Not,” etc., satisfying the performance desires of many fans.
汉蛙手工坊汉服发饰发簪配饰璎珞专辑是由5贴图网网友自发整理的汉蛙手工坊汉服发饰发簪配饰璎珞相关图片合辑。其中汉蛙手工坊汉服发饰发簪配饰璎珞中的每张图片均由不同网友上传，汉蛙手工坊汉服发饰发簪配饰璎珞专辑由网友对站内图片整理而得。切记汉蛙手工坊汉服发饰发簪配饰璎珞专辑内所有图片版权归原作者所有，请勿将汉蛙手工坊汉服发饰发簪配饰璎珞专辑内图片用于任何商业用途。
主打古装摄影的盘子女人坊创始人杨健透露，盘子女人坊最近年每年大概有30%-40%的增长，以客户均价4000元计算，开业至今盘子女人坊共有25万客户，总营业额达到1 billion RMB. It is expected to maintain this growth rate for the next three to five years. Yang Jian revealed that the marketing, strategy, and talent layout of Panzi Women's Studio are all aligned with this growth rate.