Tete's cross-dressing in ancient costumes is very popular in Chongqing's Hanfu circle, with countless fans following her. “Often girls jokingly call me ‘husband', and sometimes when I wear men's Hanfu to events, I even meet girls who take the initiative to add me on WeChat. For example, there's a girl named ‘Kengkeng' who added me on WeChat and would come chat with me every now and then, jokingly confessing and asking me to be her boyfriend, and often bringing me large bags of snacks…” Tete told Upstream News · Chongqing Evening News slow news reporters that she has gained many female friends by cross-dressing in Hanfu.
Chen Jiyun has a Taiwanese customer introduced by a local customer, Ms. Li. Ms. Li really likes Chen Jiyun's Hanfu and made five or six sets, wearing them in rotation, and posted pictures of herself wearing them on her WeChat Moments, where they were seen by a Taiwanese friend surnamed Lai. Upon learning that the Hanfu was handmade by Chen Jiyun, Ms. Lai immediately contacted Chen Jiyun via WeChat. Since then, whenever Ms. Lai wanted to buy Hanfu, she would video chat with Chen Jiyun on WeChat and tell her about the styles and decorations she liked.
Tete's cross-dressing in ancient costumes is very popular in Chongqing's Hanfu circle, with countless fans following her. “Often girls jokingly call me ‘husband', and sometimes when I wear men's Hanfu to events, I even meet girls who take the initiative to add me on WeChat. For example, there's a girl named ‘Kengkeng' who added me on WeChat and would come chat with me every now and then, jokingly confessing and asking me to be her boyfriend, and often bringing me large bags of snacks…” Tete told Upstream News · Chongqing Evening News slow news reporters that she has unintentionally gained many female friends by cross-dressing in Hanfu.
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Analysis of dissemination channels. In terms of how people get to know Hanfu, the vast majority chose “TV dramas and movies” with a high percentage of 78%. Although historical dramas may modify traditional Hanfu, this also provides a significant opportunity for the public to understand ancient clothing. The second most common way is through the internet at 48%; books and magazines, Hanfu online stores, TV shows, and WeChat public accounts are 27%, 25%, 24%, and 20.5%, respectively. This indicates that media and the internet are the main channels for people to come into contact with and learn about Hanfu promotion today. People learn about Hanfu through books and magazines and Hanfu online stores, which also suggests that cultural promotion should be more deeply rooted in culture itself.
In terms of content display characteristics and channel access, these accounts generally prefer text-based platforms, mainly including WeChat public accounts and building their own websites. Most have opened WeChat public accounts, and those with more resources also build their own websites. Those skilled in video production will open Douyin for operations. However, different self-media platforms have their preferences, such as Hanfu Info and Hanfu Media preferring WeChat public accounts, while Hanfu Network, Hanfu News, and Hanfu Party prefer short videos.
The development of a Hanfu Ming Dynasty knowledge dissemination app based on WeChat mini-programs has advantages over traditional apps. After all, WeChat mini-programs are not limited by platform constraints. Once developed, they can be directly logged into and accessed on both Android and iOS versions of WeChat, transforming the traditional Hanfu purchasing model into a mobile mode within WeChat's mini-program. This allows users to browse, purchase, comment, and like Hanfu anytime, anywhere through the WeChat platform, accelerating the development process of the mobile internet era.
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Hosted by the Nanxi District Culture, Radio, Television, and Tourism Bureau of Yibin City and organized by the Nanxi Hanfu Association, the event features an online short video competition on Mid-Autumn Festival and Hanfu traditional culture-related knowledge through the Nanxi Cultural Tourism WeChat public account and the Nanxi Hanfu WeChat public account, allowing more people to experience the charm of Chinese traditional culture and creating a strong atmosphere for the Mid-Autumn Festival. Date: September 7, 2022, to September 2nd Online Platform: Nanxi Cultural Tourism WeChat public account, Nanxi Hanfu WeChat public account.
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