In the just-finished 2022 Spring/Summer Shanghai Fashion Week, I wonder if you found your favorite style in so many beautiful modern clothes?
In the general environment and background of the increasing revival of traditional culture, many brands have chosen Chinoiserie fashion with national culture as the keynote. We know that only by truly integrating our traditional culture into modern life is there a true revival of culture.
In Shanghai Fashion Week, these designer brands present Hanfu with national culture at its core, and they are committed to focusing on the new era concept of reviving traditional Han Chinese clothing and giving fashion a newborn aesthetic.
Through creative fusion infused with Chinese aesthetic elements, the major brands tell the history and interpret the national culture in a way that young people can understand. However, these designs still use the western system of traditional Chinese clothing to make a western fashion transformation with collage of various elements. Although there is a very long way to go before the real return, this way can also show the wisdom of the ancient people in a multi-dimensional way with a fashion vocabulary easily understood by modern people, which is a good start anyway, and we expect more designers to join the revival of Chinese clothing. We look forward to more designers joining in the revival of Chinese clothing.
By default, most of the groups at Fashion Week do not understand Hanfu, and if it is just traditional dress alone, the general audience may not be very impressed. But if we switch to a mix of Hanfu inspired and fashion, it can be seen as a collision of traditional culture and fashion, a new understanding and heritage of tradition for young people. The brand is also using its power to renew the contemporary value of traditional culture. The Chinese culture has a long history, and beautiful things are always worth treasuring and appreciating.
